Fresh Seafood - Romania

Romania

Highlights

Revenue in the Fresh Seafood market amounts to US$254.80m in 2024. The market is expected to grow annually by 4.07% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$12bn in 2024).
In relation to total population figures, per person revenues of US$12.99 are generated in 2024.
In the Fresh Seafood market, volume is expected to amount to 6.96m kg by 2029. The Fresh Seafood market is expected to show a volume growth of 1.9% in 2025.0.
The average volume per person in the Fresh Seafood market is expected to amount to 0.3kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Seafood Market in Romania is experiencing minimal growth due to factors such as limited consumer awareness, lack of online services, and reliance on traditional markets. Despite these challenges, there is potential for growth through increasing health consciousness and adoption of digital technologies.

Customer preferences: Consumers in Romania are showing a growing preference for sustainably sourced and locally caught fresh seafood. This trend is driven by an increasing awareness of the environmental impact of seafood production and a desire to support local fishermen. Additionally, there is a growing demand for variety and exotic seafood options, influenced by the country's diverse cultural influences and a desire for unique and authentic dining experiences. This has led to a rise in specialty seafood markets and restaurants offering a wide range of fresh and unusual seafood options.

Trends in the market: In Romania, the Fresh Seafood Market of the Fish & Seafood Market within The Food market is experiencing an increase in demand for sustainably sourced seafood products, as consumers become more environmentally conscious. This trend is expected to continue, with government initiatives promoting sustainable fishing practices and retailers offering more certified sustainable seafood options. This shift towards sustainability has significant implications for industry stakeholders, who must adapt their sourcing and production practices to meet consumer demands and maintain their competitive edge. Additionally, there is a growing trend of online seafood marketplaces, allowing consumers to purchase fresh seafood directly from fishermen, bypassing traditional supply chains. This direct-to-consumer trend has the potential to disrupt the traditional seafood market and create opportunities for small-scale fishermen to reach a wider market.

Local special circumstances: In Romania, the Fresh Seafood Market of the Fish & Seafood Market within The Food market is heavily influenced by the country's geographical location. Being a landlocked country, Romania relies heavily on imports for its seafood consumption. This has led to a unique market dynamic, with a strong emphasis on freshness and quality. Additionally, cultural factors such as traditional fishing methods and local preferences for certain types of seafood play a significant role in shaping the market. Regulatory circumstances, such as strict import regulations and a focus on sustainable fishing practices, also contribute to the market's dynamics.

Underlying macroeconomic factors: The Fresh Seafood Market of the Fish & Seafood Market within The Food market in Romania is largely influenced by macroeconomic factors such as the country's economic stability, government policies, and consumer spending power. As Romania's economy continues to grow, the demand for high-quality and diverse seafood products is also increasing. The country's favorable regulatory environment and investments in the seafood industry have also contributed to the market's growth. Furthermore, the rising health-consciousness among consumers and the growing trend of incorporating healthy seafood options in their diets have further boosted the market's performance.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.