Baby Milk & Infant Formula - Romania

Revenue in the Baby Milk & Infant Formula market amounts to US$98.29m in 2024. The market is expected to grow annually by 6.36% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$17bn in 2024).
In relation to total population figures, per person revenues of US$5.01 are generated in 2024.
In the Baby Milk & Infant Formula market, volume is expected to amount to 6.31m kg by 2029. The Baby Milk & Infant Formula market is expected to show a volume growth of 3.5% in 2025.0.
The average volume per person in the Baby Milk & Infant Formula market is expected to amount to 0.3kg in 2024.

Definition:

Baby milk and infant formula are types of milk made specifically for infants and young children who are not yet able to consume solid food or who cannot be breastfed. They are also intended for children aged between 1 and 3 who do not get enough nutrients from their regular diet.

Baby milk is typically made from cow’s milk that has been modified to make it more easily digestible for babies. It may also contain added nutrients, such as vitamins and minerals, to ensure that infants or young children receive all the nutrients they need for healthy growth and development. Infant formula is specially designed to mimic the nutrient content of breast milk as closely as possible. Baby milk and infant formula may come in different forms, such as in powdered form, as a liquid concentrate, or in a ready-to-feed form.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram). The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption, out-of-home consumption is not included.

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Infant formula, such as Nestlé NAN PRO 1 Infant Formula, Aptamil Gold Infant Formula Milk Powder for Babies, Similac Advance Infant Formula, and Nestlé LACTOGEN 1 Infant Formula Powder
Baby milk, such as Milupa Milupino for 1–3-year-old toddlers and Aptamil Pronutra 1+

Milk and milk products intended for adult consumption, such as Danone’s dairy drinks
Milk substitutes (soy-based) for babies and infants
Out-of-home consumption

The Baby Milk & Infant Formula Market in Romania is experiencing minimal growth due to various factors like low birth rates, increasing trend of breastfeeding, and strict regulations on formula marketing. Despite this, the convenience and nutritional benefits offered by these products continue to drive their adoption among consumers.

Customer preferences: As more parents prioritize healthy and natural options for their babies, the demand for organic and plant-based baby milk and infant formula has increased in Romania. This trend is driven by the rising awareness of the potential health benefits of such products, as well as concerns over the use of artificial ingredients in traditional formula. Additionally, with more women entering the workforce, there is a growing demand for convenient and ready-to-use formula options, leading to the popularity of single-serve and on-the-go formats.

Trends in the market: In Romania, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is seeing a shift towards organic and natural products, driven by rising consumer awareness and concerns about the quality and safety of traditional formula options. Additionally, there is a growing trend of premiumization, with parents willing to pay more for products with added benefits such as probiotics and DHA. This trend is expected to continue, as parents become more health-conscious and seek out products with specific nutritional benefits for their infants. Industry stakeholders must adapt to these changing consumer preferences and invest in new product development to remain competitive in this rapidly evolving market.

Local special circumstances: In Romania, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is influenced by the country's strict regulations on infant formula advertising and promotion. This has led to a highly competitive market, with companies focusing on product quality and innovation to attract consumers. Additionally, the country's growing middle class and increasing awareness of the importance of nutrition for infants has led to a strong demand for premium and organic infant formula products. This unique combination of regulatory and consumer factors drives the dynamics of the Baby Milk & Infant Formula Market in Romania.

Underlying macroeconomic factors: The Baby Milk & Infant Formula Market of the Baby Food Market within The Food market in Romania is influenced by macroeconomic factors such as consumer spending, population growth, and government policies. With a growing middle class and increasing disposable income, the demand for high-quality baby milk and infant formula is on the rise. In addition, the Romanian government has implemented policies to encourage breastfeeding, which may impact the market. Furthermore, the growing population of infants and young children in the country is also expected to drive the demand for baby milk and infant formula in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.