Alcoholic Drinks - Romania

The Alcoholic Drinks market in Romania has experienced significant growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences in the Alcoholic Drinks market in Romania have shifted towards premium and craft beverages. Consumers are increasingly seeking high-quality products that offer unique flavors and experiences. This trend is driven by a growing middle class with higher disposable incomes and a desire for more sophisticated and diverse options. As a result, there has been a rise in the demand for premium spirits, craft beers, and boutique wines. Trends in the market include the rise of local and artisanal producers. Romania has a rich tradition of winemaking and brewing, and this heritage is being embraced by a new generation of producers. These local and artisanal brands are gaining popularity among consumers who value authenticity and support local businesses. Additionally, there is a growing interest in traditional Romanian spirits such as palinca and tuica, which are made from fruits like plums and apples. Local special circumstances also play a role in the development of the Alcoholic Drinks market in Romania. The country has a strong drinking culture, with alcohol consumption being deeply ingrained in social gatherings and celebrations. This cultural aspect contributes to the demand for alcoholic beverages and creates a favorable environment for the market to thrive. Additionally, Romania is known for its rich agricultural resources, including vineyards and orchards, which provide a strong foundation for the production of high-quality alcoholic beverages. Underlying macroeconomic factors have also contributed to the growth of the Alcoholic Drinks market in Romania. The country has experienced steady economic growth in recent years, which has increased purchasing power and consumer confidence. This has led to an increase in discretionary spending, including on alcoholic beverages. Furthermore, the tourism industry in Romania has been growing rapidly, attracting both domestic and international visitors who contribute to the demand for alcoholic drinks. Overall, the Alcoholic Drinks market in Romania is developing in response to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The demand for premium and craft beverages, the rise of local and artisanal producers, the country's drinking culture, and its strong agricultural resources all contribute to the growth of the market. With continued economic growth and a focus on quality and authenticity, the Alcoholic Drinks market in Romania is expected to continue its upward trajectory.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.