Fresh Vegetables - Romania

Romania

Highlights

Revenue in the Fresh Vegetables market amounts to US$4.02bn in 2024. The market is expected to grow annually by 3.76% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$101bn in 2024).
In relation to total population figures, per person revenues of US$205.00 are generated in 2024.
In the Fresh Vegetables market, volume is expected to amount to 1.90bn kg by 2029. The Fresh Vegetables market is expected to show a volume growth of 1.5% in 2025.0.
The average volume per person in the Fresh Vegetables market is expected to amount to 92.2kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Vegetables Market in Romania is experiencing negligible growth, influenced by factors such as changing consumer preferences, seasonal availability, and competition from imports, which impact the overall demand for locally sourced produce.

Customer preferences: Consumers in Romania are increasingly prioritizing health and sustainability in their food choices, driving a preference for organic and locally sourced fresh vegetables. This shift is influenced by a growing awareness of environmental issues and the benefits of a plant-based diet. Additionally, younger demographics are embracing convenience, leading to a rise in demand for ready-to-cook vegetable packs and subscription services. The cultural emphasis on traditional cooking is evolving, as urbanization encourages experimentation with diverse cuisines, affecting purchasing behaviors in the fresh vegetables market.

Trends in the market: In Romania, the fresh vegetables market is experiencing a notable shift towards organic and locally sourced produce, driven by consumer prioritization of health and sustainability. This trend is propelled by increasing awareness of environmental issues and a growing preference for plant-based diets. Additionally, the demand for convenience is rising, particularly among younger demographics, leading to an uptick in ready-to-cook vegetable packs and subscription services. As urbanization fosters culinary experimentation, industry stakeholders must adapt to these evolving consumer preferences, emphasizing quality, sustainability, and accessibility in their offerings.

Local special circumstances: In Romania, the fresh vegetables market is shaped by its diverse climate and rich agricultural traditions, which enable the cultivation of a wide variety of produce. The country’s emphasis on traditional recipes and home-cooked meals underscores the cultural value placed on fresh ingredients. Additionally, EU regulations promote sustainable farming practices, enhancing consumer trust in local products. Urban areas are increasingly adopting farmers' markets, fostering a community-oriented approach to food sourcing, while rural regions benefit from organic certification initiatives, driving demand for high-quality vegetables.

Underlying macroeconomic factors: The fresh vegetables market in Romania is significantly influenced by macroeconomic factors such as national economic stability, agricultural policies, and global trade dynamics. Economic growth and rising disposable incomes encourage consumer spending on fresh produce, while favorable fiscal policies support investments in agriculture. Additionally, global trends toward health and sustainability drive demand for organic and locally sourced vegetables. Romania's integration into the EU provides access to broader markets and funding for agricultural innovation, enhancing competitiveness. Fluctuations in global commodity prices and supply chain disruptions also impact the availability and pricing of fresh vegetables, shaping consumer choices and market dynamics.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.