Fresh Vegetables - Lebanon

Lebanon

Highlights

Revenue in the Fresh Vegetables market amounts to US$678.20m in 2024. The market is expected to grow annually by 8.69% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$101bn in 2024).
In relation to total population figures, per person revenues of US$130.00 are generated in 2024.
In the Fresh Vegetables market, volume is expected to amount to 538.10m kg by 2029. The Fresh Vegetables market is expected to show a volume growth of 6.2% in 2025.0.
The average volume per person in the Fresh Vegetables market is expected to amount to 87.9kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Vegetables Market in Lebanon is witnessing steady growth, influenced by factors such as increasing consumer demand for healthy eating, improved agricultural practices, and the rising availability of diverse vegetable varieties, enhancing overall market accessibility.

Customer preferences: Consumers in Lebanon are increasingly prioritizing locally sourced and organic fresh vegetables, reflecting a growing awareness of health and environmental sustainability. This trend is bolstered by a younger demographic that values transparency in food sourcing and is more inclined to support local farmers. Additionally, the rise of urban gardening and community-supported agriculture is reshaping purchasing habits, as individuals seek fresher options that align with their lifestyle choices. As home cooking gains popularity, demand for diverse vegetable varieties is also on the rise, enhancing culinary creativity.

Trends in the market: In Lebanon, the Fresh Vegetables Market is experiencing a notable shift toward organic and locally sourced produce, driven by consumer demand for healthier food options and environmental sustainability. This trend is particularly significant among younger consumers, who prioritize transparency in food sourcing and actively support local farmers. The rise of urban gardening initiatives and community-supported agriculture is further influencing purchasing behaviors, as individuals seek fresher, more diverse vegetable varieties. The growing interest in home cooking is enhancing culinary creativity, potentially reshaping the market landscape and presenting new opportunities for industry stakeholders, including local farmers, retailers, and food distributors.

Local special circumstances: In Lebanon, the Fresh Vegetables Market is shaped by its diverse climate and rich agricultural heritage, which allows for a wide variety of locally grown produce. The country's unique cultural appreciation for fresh ingredients, particularly in traditional Lebanese cuisine, fosters a strong demand for high-quality vegetables. Additionally, regulatory support for organic farming and local sourcing initiatives encourages sustainable practices. The economic challenges faced by many Lebanese consumers also drive interest in affordable, locally produced vegetables, further influencing market dynamics and fostering community engagement in agricultural practices.

Underlying macroeconomic factors: The Fresh Vegetables Market in Lebanon is significantly influenced by macroeconomic factors such as national economic stability, inflation rates, and consumer purchasing power. Ongoing economic challenges, including currency devaluation and high inflation, limit consumers' ability to purchase fresh produce, impacting overall market demand. Additionally, global economic trends, such as rising food prices and supply chain disruptions, further strain local markets. Government fiscal policies promoting agricultural subsidies and support for local farmers aim to enhance food security and encourage sustainable practices, which in turn influences the availability and pricing of fresh vegetables in the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.