Fresh Vegetables - Belgium

  • Belgium
  • Revenue in the Fresh Vegetables market amounts to US$3.27bn in 2024. The market is expected to grow annually by 3.53% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in China (US$101bn in 2024).
  • In relation to total population figures, per person revenues of US$279.50 are generated in 2024.
  • In the Fresh Vegetables market, volume is expected to amount to 1.43bn kg by 2029. The Fresh Vegetables market is expected to show a volume growth of 1.8% in 2025.
  • The average volume per person in the Fresh Vegetables market is expected to amount to 113.3kg in 2024.

Key regions: Japan, China, Spain, South Korea, United Kingdom

 
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Analyst Opinion

The Fresh Vegetables Market in Belgium is characterized by stagnant growth, influenced by factors such as changing consumer preferences, competition from processed foods, and economic pressures. Despite a focus on health, demand struggles to significantly rise.

Customer preferences:
Consumers in Belgium are increasingly prioritizing local and organic produce, reflecting a growing awareness of sustainability and health. This trend is further influenced by demographic shifts, such as the rise of younger, eco-conscious consumers who favor farm-to-table options. Additionally, the demand for convenience has led to a surge in online grocery shopping, with many seeking subscription services for fresh vegetables. As lifestyles become busier, there's a notable preference for ready-to-cook vegetable kits that align with both health goals and time-saving needs.

Trends in the market:
In Belgium, the Fresh Vegetables Market is experiencing a surge in demand for local and organic produce, driven by consumers' increasing focus on sustainability and health. This trend is particularly prominent among younger, environmentally conscious demographics who prioritize farm-to-table options. Simultaneously, the convenience of online grocery shopping is reshaping purchasing habits, with subscription services for fresh vegetables gaining popularity. Additionally, the rise of ready-to-cook vegetable kits caters to busy lifestyles, highlighting a shift towards health-focused, time-efficient meal solutions. These evolving preferences present significant opportunities for producers, retailers, and delivery services in the industry.

Local special circumstances:
In Belgium, the Fresh Vegetables Market is shaped by a rich agricultural heritage and diverse regional farming practices, fostering a strong connection between consumers and local producers. The country's emphasis on sustainability is reinforced by stringent EU regulations promoting organic farming and environmentally friendly practices. Additionally, Belgium's vibrant culinary culture encourages innovation in vegetable offerings, further driving demand for unique, locally-sourced varieties. This distinct blend of cultural appreciation, regulatory support, and geographic diversity enhances market dynamics, paving the way for growth in organic and local produce sectors.

Underlying macroeconomic factors:
The Fresh Vegetables Market in Belgium is significantly influenced by macroeconomic factors such as consumer spending patterns, agricultural output, and global trade dynamics. Belgium's robust economy, characterized by stable GDP growth and low unemployment rates, fosters higher disposable incomes, leading to increased demand for fresh and organic produce. Additionally, EU agricultural policies and trade agreements facilitate cross-border vegetable sales, enhancing market accessibility. Sustainability trends and rising health consciousness among consumers further propel the demand for locally sourced vegetables. These factors collectively create a favorable environment for market expansion, particularly in organic and specialty vegetable segments.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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