Beauty & Personal Care - Belgium | Statista Market Forecast

The revenue generated in the Beauty & Personal Care market in Belgium is estimated to be US$3.11bn in 2025.
It is projected to experience an annual growth rate of 3.59% (CAGR 2025-2030).
The largest segment in this market is Personal Care, which is expected to have a market volume of US$1.11bn in 2025.
When comparing Belgium's revenue to the global market, United States generates the highest revenue with US$105bn in 2025.
In terms of per capita revenue, each individual in Belgium is expected to generate US$265.01 in 2025.
As for online sales, they are predicted to contribute 26.2% of the total revenue in the Beauty & Personal Care market by 2025.
In Belgium, the beauty and personal care market is booming with a growing demand for organic and natural products.

Definition:

The Beauty & Personal Care market refers to consumer goods for cosmetics and body care. This market includes various categories such as cosmetics, skin care, personal care, fragrances and beauty tech. Excluded categories are beauty services, such as hairdressers, and professional products. Products that primarily serve medical purposes are also excluded here but are shown as part of the OTC Pharmaceuticals market. All shown sales values refer to the retail value and include sales taxes.

Structure:

The market consists of 5 different segments:

The Cosmetics cover face cosmetics, lip cosmetics, eye cosmetics, nails, and natural cosmetics.
The Skin Care covers face skin care, body care, sun protecting products, baby & child and natural skin care.
The Hair Care covers shower & bath, oral care, deodorants, shaving, natural and personal care.
The Fragrances cover the consumer market for perfume and Eau de Toilette and any fragrances that cover normal body odor.
The Beauty tech covers the development and application of digital tools and devices that aim to enhance beauty-related experiences, improve skincare routines, and provide personalized beauty solutions.

Additional Information:

The market comprises revenue, average revenue per capita, sales channel. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). For more information on the displayed data, click the info button on the right side of each box.

Decorative cosmetics
Skin care
Personal care
Hair care and styling products
Perfume and eaux de toilette

Professional products & services
Electronic personal care products (hair dryers, shavers)

Beauty & Personal Care: market data & analysis

The Beauty & Personal Care market in Belgium is experiencing sluggish growth, influenced by factors such as market saturation, changing consumer preferences towards sustainability, and the rising demand for innovative beauty technologies that enhance personal care routines.

Customer preferences: In Belgium, consumers are shifting towards clean beauty products that emphasize natural ingredients and eco-friendly packaging, reflecting a growing awareness of sustainability and environmental impact. Additionally, the rise of personalized skincare solutions is gaining traction, as individuals seek products tailored to their unique skin types and concerns. Furthermore, the influence of social media and beauty influencers is shaping purchasing decisions, encouraging a preference for brands that promote authenticity and transparency in their offerings.

Trends in the market: In Belgium, the Beauty & Personal Care market is increasingly centered around clean beauty, with consumers prioritizing products that feature natural ingredients and sustainable packaging. This trend reflects a heightened awareness of environmental issues and personal health. Additionally, personalized skincare solutions are rising in popularity, as consumers seek products tailored to their specific skin needs. Social media and beauty influencers play a pivotal role in shaping these trends, driving demand for brands that emphasize authenticity and transparency, ultimately influencing purchasing behaviors and brand loyalty among consumers.

Local special circumstances: In Belgium, the Beauty & Personal Care market is shaped by a strong emphasis on sustainability and eco-consciousness, driven by the country's stringent environmental regulations and consumer advocacy for green initiatives. The diverse cultural landscape fosters a rich appreciation for artisanal and locally sourced products, promoting brands that highlight Belgian craftsmanship. Furthermore, the multilingual population encourages a dynamic exchange of beauty trends, with a notable influence from neighboring countries. This amalgamation of local values and regulatory frameworks uniquely positions Belgium in the global beauty market, prioritizing ethical consumption and innovation.

Underlying macroeconomic factors: The Beauty & Personal Care market in Belgium is significantly influenced by macroeconomic factors such as consumer spending trends, economic stability, and evolving fiscal policies. The country's robust economy, characterized by high disposable income levels, enables consumers to invest in premium beauty products. Additionally, Belgium's commitment to sustainability attracts investments in eco-friendly brands, further stimulating market growth. Global economic trends, such as the rising demand for natural and organic products, resonate with Belgian consumers’ preferences. Furthermore, trade policies within the EU facilitate access to diverse beauty products, fostering competition and innovation in the local market.

Data coverage:

The data encompasses B2C enterprises. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations such as population, GDP per capita, and Human Development Index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, multiple forecasting techniques based on different forecasting methods, such as Autoregressive Integrated Moving Average (ARIMA) and exponential trend smoothing, can provide the most accurate forecasts.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The evolving consumer demand and product innovations keep on driving the growth of global cosmetics market. In recent years, revenues experienced significant growth, and forecasts indicate that this upward trend is set to continue. The market was in fact projected to be worth about 129 billion U.S dollars by 2029. As of 2023, North Asia and North America together were the leading geographic zones in the cosmetic market, each making up nearly 30 percent of the global market, followed by Europe with a share of 24 percent. Generally, the cosmetic market can be broken down into five main categories: skin care, hair care, make-up, perfumes, and hygiene products.

Beauty & Personal Care - Belgium

Revenue

Sales Channels

Global Comparison

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Methodology

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