Alcoholic Drinks - Belgium | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Alcoholic Drinks market amounts to US$5.8bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$7.0bn in 2024.
Revenue, combined amounts to US$12.9bn in 2024.
The revenue, at home is expected to grow annually by 0.90% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated China (US$208bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$497.90 are generated in 2024.
In the Alcoholic Drinks market, volume, at home is expected to amount to 608.2m L by 2024.
Volume, out-of-home is expected to amount to 334.1m L in 2024.
Volume, combined is expected to amount to 942.3m L in 2024.
The Alcoholic Drinks market is expected to show a volume growth, at home of -1.9% in 2025.0.
The average volume per person, at home in the Alcoholic Drinks market is expected to amount to 51.91L in 2024.

Definition:

The Alcoholic Drinks market includes all alcoholic beverages that are produced by fermentation or distillation.

Structure:

The Alcoholic Drinks market is divided into 5 markets:

The Beer market encompasses fermented beverages based on malt. The Beer market is further divided into the markets Alcoholic Beer and Non-Alcoholic Beer.
The Spirits market encompasses alcoholic beverages that are produced through the distillation of wine, fermented fruits, or grains. It contains the Whisky, Vodka, Rum, Gin, Brandy, Soju, Tequila, and Liqueurs & Other Spirits markets.
The Wine market encompasses all fermented juices made from grapes. The Wine market is further divided into Still Wine (Red Wine, White Wine, and Rosé Wine), Sparkling Wine, and Fortified Wine.
The Cider, Perry & Rice Wine market encompass all wines made from fruits other than grapes, grains, or other plants.
The Hard Seltzer market encompasses alcoholic beverages made with carbonated water, alcohol, and often fruit flavoring.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Anheuser-Busch InBev (e.g., Corona, Bud Light, and Michelob), Diageo (e.g., Johnnie Walker, Guinness, and Tanqueray), Heineken, and Molson Coors.

Alcoholic & Non-Alcoholic Beer
Wine
Spirits
Cider, Perry and Rice Wines
Hard Seltzer

Non-Alcoholic Beverages derived from Wine or Spirits

Belgium is known for its rich beer culture and is home to hundreds of breweries producing a wide variety of beers. The Alcoholic Drinks market in Belgium has been experiencing steady growth in recent years, driven by factors such as customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in Belgium have played a significant role in the development of the Alcoholic Drinks market. Belgian consumers have a strong affinity for beer, with a preference for traditional and craft beers. They value quality and craftsmanship, and are willing to pay a premium for unique and high-quality products. This has led to an increase in the demand for specialty beers and microbreweries, as consumers seek out new and innovative flavors. Trends in the market have also contributed to the growth of the Alcoholic Drinks market in Belgium. One notable trend is the rising popularity of low-alcohol and non-alcoholic beverages. Health-conscious consumers are opting for lighter and healthier options, leading to an increase in the production and consumption of low-alcohol beers and non-alcoholic alternatives. Additionally, there has been a growing interest in organic and sustainable products, with consumers seeking out beers made from organic ingredients and produced using environmentally-friendly practices. Local special circumstances in Belgium have further fueled the development of the Alcoholic Drinks market. The country's rich brewing heritage and beer culture have created a favorable environment for the growth of the market. The presence of numerous breweries, beer festivals, and beer tourism has attracted both domestic and international consumers, boosting sales and promoting the industry. Additionally, Belgium's location in the heart of Europe has made it a hub for beer exports, contributing to the growth of the market. Underlying macroeconomic factors have also played a role in the development of the Alcoholic Drinks market in Belgium. The country's stable economy and high disposable income levels have allowed consumers to indulge in premium and higher-priced alcoholic beverages. Furthermore, the growing tourism industry in Belgium has attracted visitors from around the world, who often seek out local beers as part of their cultural experience, driving demand for the market. In conclusion, the Alcoholic Drinks market in Belgium has experienced growth due to customer preferences for traditional and craft beers, trends such as the popularity of low-alcohol and non-alcoholic beverages, local special circumstances including the country's rich brewing heritage and beer culture, and underlying macroeconomic factors such as a stable economy and growing tourism industry. These factors have contributed to the development and expansion of the market in Belgium.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The alcoholic beverage market is recovering after several years of downturn. Larger forces like the COVID-19 pandemic, the Russian invasion of Ukraine and the ensuing inflation have either been resolved or accepted as part of the current market environment. Regional conditions vary as consumers in some areas of the world are changing their alcohol preferences while other regions are continuing to feel the effects of less discretionary spending from consumers.