Non-Alcoholic Drinks - Belgium

Belgium, known for its rich culinary culture and love for beverages, has seen a significant development in the Non-Alcoholic Drinks market.

Customer preferences: Belgian consumers have shown a growing preference for healthier beverage options, leading to an increased demand for non-alcoholic drinks. This shift can be attributed to a rising health consciousness among consumers, as well as a desire to reduce alcohol consumption. Additionally, the younger generation in Belgium is more inclined towards non-alcoholic beverages, seeking alternatives that align with their active and health-focused lifestyles.

Trends in the market: One notable trend in the Non-Alcoholic Drinks market in Belgium is the growing popularity of functional beverages. These beverages are formulated with added vitamins, minerals, and other beneficial ingredients that offer specific health benefits. Functional beverages cater to the health-conscious consumer segment, providing them with options that not only quench their thirst but also address their specific health needs. Another trend is the increasing demand for natural and organic non-alcoholic drinks. Belgian consumers are becoming more aware of the environmental impact of their consumption choices and are seeking products that are produced sustainably and without artificial additives. This trend is also driven by a desire for more authentic and natural flavors.

Local special circumstances: Belgium's strong tradition of brewing and distilling has influenced the Non-Alcoholic Drinks market in unique ways. The country is known for its wide variety of craft beers, and this culture has spilled over into the non-alcoholic beverage sector. Belgian brewers have started producing non-alcoholic beers that retain the flavors and complexity of their alcoholic counterparts, appealing to consumers who want the taste of beer without the alcohol content. Additionally, Belgium is famous for its chocolate, and this has translated into the non-alcoholic beverage market as well. Non-alcoholic chocolate drinks have gained popularity, offering a rich and indulgent experience without the need for alcohol.

Underlying macroeconomic factors: The development of the Non-Alcoholic Drinks market in Belgium can be attributed to several macroeconomic factors. Firstly, the country's stable economy and high disposable income levels have allowed consumers to explore and experiment with different beverage options. Additionally, Belgium's well-established retail infrastructure and extensive distribution networks have made it easier for non-alcoholic drinks to reach consumers across the country. Furthermore, the influence of global health and wellness trends has played a role in shaping consumer preferences for non-alcoholic beverages. As consumers become more health-conscious, they are seeking out beverages that align with their personal values and goals. In conclusion, the Non-Alcoholic Drinks market in Belgium has experienced significant development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The shift towards healthier options, the popularity of functional and natural beverages, and the influence of Belgium's brewing and chocolate traditions have all contributed to the growth of this market. With a strong economy and a consumer base that values quality and authenticity, Belgium continues to be an important market for non-alcoholic drinks.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.