Bread & Cereal Products - Belgium

Revenue in the Bread & Bakery Products market amounts to US$3.98bn in 2024. The market is expected to grow annually by 3.18% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$278bn in 2024).
In relation to total population figures, per person revenues of US$339.50 are generated in 2024.
In the Bread & Bakery Products market, volume is expected to amount to 1.03bn kg by 2029. The Bread & Bakery Products market is expected to show a volume growth of 1.6% in 2025.0.
The average volume per person in the Bread & Bakery Products market is expected to amount to 82.6kg in 2024.

Definition:

The Bread & Cereal Products market covers baked goods made from dough. Dough consists of flour, water, a leavening agent, and other optional ingredients. Cereal products are made from a variety of grains, such as wheat, oats, and rice.

Structure:

The market consists of five different submarkets:

The Bread market covers baked goods made from dough which consist of flour, water, a leavening agent, and other optional ingredients.
The Pasta market covers fresh and dried pasta and noodles made from cereals that are usually used as part of a main meal.
The Rice market covers several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.
The Breakfast Cereals market covers muesli and other grain-based breakfast products such as corn flakes and oats.
The Other Cereal Products market covers other products that are made from cereals, such as flour, baking flour, semolina, couscous, and bulgur.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Fresh bread and bread rolls
Pasta
Rice
Breakfast cereals
Other cereal products (e.g. Flour, couscous, bulgur)

Biscuits
Cookies
Crackers
Cakes
Baby rice cereals and other baby cereals
Ready-to-eat meal based on cereals
Out-of-home consumption

The Bread & Cereal Products Market in Belgium is experiencing slow growth, influenced by factors like changing consumer preferences, increasing health consciousness, and the convenience of online food shopping. The sub-markets of Bread, Pasta, Rice, Breakfast Cereals, and Other Cereal Products are all impacted by these trends, leading to a negligible overall growth rate.

Customer preferences: The Bread & Cereal Products Market in Belgium has seen a rise in demand for healthy and sustainable options, as consumers become more health-conscious. This has led to an increase in the availability of organic and gluten-free products. Additionally, there has been a shift towards plant-based alternatives, driven by the growing trend of flexitarian and vegan diets. This is further fueled by a growing awareness of environmental and ethical concerns, leading consumers to seek out more sustainable food options.

Trends in the market: In Belgium, there is an increasing demand for healthy and sustainable food options, leading to a surge in sales of organic and gluten-free bread and cereal products. This trend is driven by shifting consumer preferences towards healthier lifestyles and a growing awareness of the environmental impact of food production. As a result, industry stakeholders are focusing on developing innovative and sustainable products to meet this demand. Additionally, there is a rise in e-commerce platforms offering a wide range of bread and cereal products, providing convenience and accessibility to consumers. This trajectory of health and sustainability trends in the Bread & Cereal Products Market is significant for industry players to stay competitive and meet evolving consumer demands. However, it also presents challenges in terms of production costs and supply chain management.

Local special circumstances: In Belgium, the Bread & Cereal Products Market within The Food market is heavily influenced by the country's strong culinary traditions and love for baked goods. The demand for artisanal bread and traditional cereal products continues to thrive, as Belgian consumers prioritize quality and authenticity in their food choices. Additionally, the country's strict regulations on food labeling and production contribute to the high standards and trust in the market. This creates a unique market dynamic, where local, small-scale producers coexist with larger, global brands. The emphasis on quality and tradition, combined with strict regulations, sets the Bread & Cereal Products Market in Belgium apart from others, making it a highly competitive and diverse market.

Underlying macroeconomic factors: The Bread & Cereal Products Market within The Food market in Belgium is heavily influenced by macroeconomic factors such as economic stability, consumer spending, and government policies. The country's strong economic health and stable fiscal policies have created a favorable environment for market growth. Additionally, the growing health consciousness among consumers and increasing disposable income are driving the demand for healthy and convenient food options, leading to the growth of the Bread & Cereal Products Market. Furthermore, the overall global economic growth and increasing investments in the food industry are also contributing to the market's performance in Belgium.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Diets in high-income countries such as the United States consist of a lot of fats, animal products, sweeteners, and other products in addition to the ever-present food staples such as bread. Despite the comparatively lower share of staples in the food supply of these nations, staples still make up the majority of food intake. For example, consumers in the United States eat quite a lot of bread annually. Bread consumption in the U.S. amounts to 6.64 billion kilograms, or 19.84 kilograms per capita. In addition to bread, Americans consume a sizable amount of cake and pastry goods, namely 8.6 billion kilograms in 2022.