Bread - Belgium

  • Belgium
  • Revenue in the Bread market amounts to US$2.62bn in 2024. The market is expected to grow annually by 3.22% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in China (US$80bn in 2024).
  • In relation to total population figures, per person revenues of US$223.60 are generated in 2024.
  • In the Bread market, volume is expected to amount to 0.65bn kg by 2029. The Bread market is expected to show a volume growth of 1.5% in 2025.
  • The average volume per person in the Bread market is expected to amount to 52.4kg in 2024.

Key regions: India, United States, Japan, United Kingdom, China

 
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Analyst Opinion

The Bread market in Belgium is currently experiencing negligible growth, influenced by factors such as changing consumer preferences and a saturated market. Despite this, the convenience and variety of bread products continue to drive demand in The Food market, making it a vital segment in the overall industry.

Customer preferences:
In Belgium, consumers are increasingly prioritizing convenience and health consciousness when it comes to their bread choices. This has led to a rise in demand for artisanal and organic bread options, as well as gluten-free and vegan alternatives. Additionally, there is a growing preference for locally-sourced ingredients and sustainable packaging, reflecting a heightened awareness of environmental impact. As a result, bakeries and grocery stores are expanding their offerings to cater to these evolving consumer preferences.

Trends in the market:
In Belgium, the Bread Market of the Bread & Cereal Products Market within The Food market is experiencing a surge in demand for artisanal and organic bread. This trend is being driven by consumers' growing preference for healthier and sustainably sourced food options. As a result, there has been a rise in small-scale bakeries and specialty bread shops. This trend is expected to continue, with more consumers looking for premium and unique bread options. Industry stakeholders should take note of this shift and consider incorporating more natural and artisanal bread products into their offerings to stay competitive in the market.

Local special circumstances:
In Belgium, the Bread Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the country's strong baking traditions and culture. Belgian consumers have a strong preference for artisanal, high-quality breads, resulting in a highly competitive market for specialty breads and pastries. Additionally, strict regulations on food labeling and ingredients contribute to the market's unique dynamics. This has led to the rise of niche products such as organic and gluten-free breads to cater to health-conscious consumers.

Underlying macroeconomic factors:
The Bread Market of the Bread & Cereal Products Market within The Food market in Belgium is affected by various macroeconomic factors. Global economic trends, such as fluctuations in commodity prices and trade policies, can impact the cost of raw materials and ultimately influence the market prices of bread products. Moreover, the national economic health of Belgium, including factors like GDP growth, inflation, and employment rates, can affect consumer spending power and demand for bread. Fiscal policies, such as tax rates on food products, can also impact the competitiveness of the bread market. Other relevant financial indicators, such as consumer confidence and disposable income, can also influence the purchasing behavior of consumers and thus impact the performance of the Bread Market in Belgium.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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