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Fresh Meat - Belgium

Belgium
  • Revenue in the Fresh Meat market amounts to US$5.72bn in 2024. The market is expected to grow annually by 4.20% (CAGR 2024-2029).
  • In global comparison, most revenue is generated China (US$261bn in 2024).
  • In relation to total population figures, per person revenues of US$488.60 are generated in 2024.
  • In the Fresh Meat market, volume is expected to amount to 431.50m kg by 2029. The Fresh Meat market is expected to show a volume growth of 3.1% in 2025.0.
  • The average volume per person in the Fresh Meat market is expected to amount to 32.4kg in 2024.

Definition:

The Fresh Meat market covers all types of meat that has not been cooked, heated, or processed in any way other than boning, cutting, comminuting, or freezing. Fresh, chilled, or frozen meat from both domestic and wild animals are included in the market. The market consists of five different categories: beef & veal, pork, poultry mutton & goat, and other fresh meat, such as rabbits, buffaloes, and horses.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

In-Scope

  • Fresh and frozen beef & veal
  • Fresh and frozen pork
  • Fresh and frozen poultry
  • Fresh and frozen mutton & goat
  • Fresh and frozen other meat

Out-Of-Scope

  • Processed meat
  • Meat-based ready-to-eat meals
  • Out-of-home consumption

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Volume

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Price

Most recent update: Sep 2024

Source: Statista Market Insights

Sales Channels

Most recent update: Nov 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Sep 2024

Source: Statista Market Insights

Analyst Opinion

The Fresh Meat Market in Belgium is experiencing minimal growth, influenced by factors such as changing consumer preferences, increasing health consciousness, and the convenience of online shopping. This growth can also be attributed to the sub-markets of Beef & Veal, Pork, Poultry, Mutton & Goat, and Other Fresh Meat. However, challenges such as rising competition and fluctuating prices may impact the overall market's growth rate in the near future.

Customer preferences:
The demand for organic and locally sourced fresh meat has been on the rise in Belgium, as consumers are becoming increasingly health-conscious and environmentally aware. This trend is also influenced by the growing number of flexitarians and vegetarians in the country, who are looking for alternative protein sources. As a result, there has been a surge in the availability of plant-based meat options in the market. Additionally, the rise of online grocery shopping and home delivery services has made it easier for consumers to access a wider variety of fresh meat products, further fueling the growth of the market.

Trends in the market:
In Belgium, there is a growing trend towards sustainable and locally-sourced meat products, with consumers increasingly demanding transparency and ethical practices from the meat industry. This trend is reflected in the Fresh Meat Market of the Meat Market within The Food market, where there is a rising demand for organic and grass-fed meat. This has led to an increase in specialty butchers and farm-to-table restaurants, as well as online platforms for ordering directly from small-scale producers. These trends are significant as they reflect a shift towards more conscious consumption and a greater emphasis on animal welfare and environmental sustainability. For industry stakeholders, this trend presents both challenges and opportunities, as they must adapt to meet consumer demands while also ensuring profitability and maintaining industry standards. However, if these trends continue, it could lead to a more diverse and ethical meat market in Belgium and potentially influence other countries in Europe to follow suit.

Local special circumstances:
In Belgium, the Fresh Meat Market of the Meat Market within The Food market is heavily influenced by the country's strong culinary tradition and preference for high-quality, locally sourced products. This has led to a demand for premium and artisanal meat products. Additionally, the country's strict regulations on animal welfare and food safety have resulted in a highly regulated market. This has created opportunities for niche players catering to specific dietary preferences, such as organic or halal meat options. Furthermore, Belgium's central location in Europe has made it a hub for international trade, leading to a diverse range of imported meat products being available in the market.

Underlying macroeconomic factors:
The Fresh Meat Market of the Meat Market within The Food market in Belgium is heavily influenced by macroeconomic factors such as national economic health and global economic trends. The country's stable economic growth and favorable fiscal policies have contributed to the overall growth of the market. Additionally, increasing consumer demand for high-quality and ethically-sourced meat products has also played a significant role in driving market growth. Furthermore, the growing trend of health-conscious consumers has led to a rise in demand for lean and organic meat options, creating new opportunities for market players. However, challenges such as rising production costs and regulatory constraints may hinder market growth in the coming years. Overall, the Fresh Meat Market in Belgium is expected to continue its upward trajectory, fueled by favorable macroeconomic factors and evolving consumer preferences.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

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