Spreads & Sweeteners - Benelux

Benelux

Highlights

Revenue in the Spreads & Sweeteners market amounts to US$735.80m in 2024. The market is expected to grow annually by 4.27% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$144bn in 2024).
In relation to total population figures, per person revenues of US$24.49 are generated in 2024.
In the Spreads & Sweeteners market, volume is expected to amount to 193.30m kg by 2029. The Spreads & Sweeteners market is expected to show a volume growth of 2.1% in 2025.0.
The average volume per person in the Spreads & Sweeteners market is expected to amount to 5.8kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Spreads & Sweeteners market in the Benelux region is facing minimal growth due to factors such as changing consumer preferences, increasing competition from alternative products, and stricter regulations. Despite the convenience and health benefits of these products, the market is struggling to maintain its growth rate. This can be attributed to the saturation of the market and lack of innovation in product offerings. However, with the growing demand for natural and functional ingredients, there is potential for the market to experience a resurgence in the future.

Customer preferences: Consumers in Benelux are gravitating towards healthier and more natural spreads and sweeteners, reflecting a growing preference for clean label products. This trend is driven by a growing health-conscious population and a desire for transparency and sustainable sourcing. As a result, there is a rise in demand for products made with organic and non-GMO ingredients, as well as alternatives to traditional sugar such as honey and maple syrup. Additionally, there is a shift towards plant-based and vegan options, catering to the increasing number of individuals following a plant-based diet.

Trends in the market: In Benelux, the demand for healthier and more natural food options is driving the growth of organic and clean label spreads and sweeteners. This trend is expected to continue as consumers become more health-conscious and seek out products with simple, recognizable ingredients. Additionally, there is a growing interest in alternative sweeteners such as stevia and monk fruit, as well as plant-based spreads made from ingredients like nuts and seeds. These trends present opportunities for industry stakeholders to innovate and cater to changing consumer preferences. However, they also pose challenges for traditional players in the market who may need to adapt their product offerings to stay competitive.

Local special circumstances: In the Benelux region, the Spreads & Sweeteners Market within The Food market is heavily influenced by the cultural preference for natural and healthy food products. This has led to the rise of organic and low-sugar spreads and sweeteners, as well as a demand for locally sourced ingredients. Additionally, strict food regulations and labeling laws in the region have created a competitive market, with consumers becoming increasingly aware of the ingredients and production processes of their food products. This has resulted in brands focusing on transparency and sustainability in order to differentiate themselves in the market.

Underlying macroeconomic factors: The Spreads & Sweeteners Market within The Food market in Benelux is heavily influenced by macroeconomic factors such as consumer spending, population demographics, and trade policies. Countries with a stable economy and high disposable income are experiencing a rise in demand for premium spreads and natural sweeteners. Moreover, the growing health consciousness among consumers is driving the demand for healthier and natural ingredients in food products, leading to the growth of the market. However, trade agreements and tariffs imposed on imported goods can impact the availability and pricing of spreads and sweeteners in the region, affecting the market's performance.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.