Meat Substitutes - Romania

Romania

Highlights

Revenue in the Meat Substitutes market amounts to US$9.66m in 2024. The market is expected to grow annually by 8.44% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$2bn in 2024).
In relation to total population figures, per person revenues of US$0.49 are generated in 2024.
In the Meat Substitutes market, volume is expected to amount to 1.71m kg by 2029. The Meat Substitutes market is expected to show a volume growth of 6.7% in 2025.0.
The average volume per person in the Meat Substitutes market is expected to amount to 0.1kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Meat Substitutes Market within the Romanian Food Market has seen subdued growth due to factors such as limited consumer awareness and high prices. However, with the increasing health consciousness and convenience of meat alternatives, the market is expected to grow in the coming years.

Customer preferences: As health and environmental concerns continue to gain prominence, there has been a visible shift towards plant-based diets in Romania. This has led to a rise in demand for meat substitutes, such as plant-based burgers and sausages. This trend is further fueled by the growing number of flexitarians and vegetarians in the country. Additionally, with the rise of social media and influencer culture, there is a growing interest in vegan and vegetarian lifestyles, leading to a surge in the popularity of meat substitutes.

Trends in the market: In Romania, the Meat Substitutes Market within the Meat Market is experiencing a surge in demand due to the increasing popularity of plant-based diets and growing concerns about environmental sustainability. This trend is expected to continue, as consumers become more health conscious and seek out alternative protein sources. Industry stakeholders are investing in research and development to improve the taste and texture of meat substitutes, making them more appealing to a wider audience. Additionally, partnerships with major retailers and restaurants are helping to expand the availability and accessibility of these products. This trajectory indicates a promising future for the Meat Substitutes Market, with potential implications for the traditional meat industry as well.

Local special circumstances: In Romania, the Meat Substitutes Market of the Meat Market within The Food market is heavily influenced by the country's traditional cuisine, where meat is a staple. However, with the rise in health consciousness and vegetarianism, there has been a growing demand for plant-based meat alternatives. Additionally, the Romanian Orthodox Church's strict fasting periods also drive the market for meat substitutes. The market is also impacted by the country's agricultural policies, which heavily subsidize the meat industry, making it difficult for plant-based products to compete.

Underlying macroeconomic factors: The Meat Substitutes Market of the Meat Market within The Food market in Romania is heavily influenced by macroeconomic factors such as the country's economic health, government policies, and global economic trends. As the demand for healthier and more sustainable food options continues to rise, the market for meat substitutes is expected to grow. Additionally, government initiatives promoting plant-based diets and sustainable agriculture are also contributing to the growth of this market. Furthermore, the increasing awareness about the negative impact of meat consumption on the environment is also driving the demand for meat substitutes in Romania. These factors, along with the country's growing economy, are expected to support the growth of the Meat Substitutes Market within The Food market in Romania.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.