Meat - Eastern Europe | Statista Market Forecast

Revenue in the Meat market amounts to US$89.03bn in 2024. The market is expected to grow annually by 7.47% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$273bn in 2024).
In relation to total population figures, per person revenues of US$374.30 are generated in 2024.
In the Meat market, volume is expected to amount to 11.32bn kg by 2029. The Meat market is expected to show a volume growth of 2.4% in 2025.0.
The average volume per person in the Meat market is expected to amount to 41.9kg in 2024.

Definition:

The Meat market covers animal (both domestic and wild) and non-animal meat that are bought and consumed for nutrient-based purposes.

Structure:

The market consists of 3 different submarkets:

The Fresh Meat market covers meat from both domestic and wild animals that are fresh, chilled, or frozen. This market is divided into five submarkets: beef & veal, pork, mutton & goat, poultry, and other fresh meat.
The Processed Meat market covers all types of meat that has been dried, salted, brined, or smoked. This segment is divided into three subsegments: cold & roast meat products, ham & bacon, sausages.
The Meat Substitutes market covers meat-replacement food items created from vegetarian or vegan components.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Fresh Meat
Processed Meat
Meat Substitutes

Meat-based ready-to-eat meals
Out-of-home consumption

The Meat Market in Eastern Europe is experiencing subdued growth due to various factors such as increasing consumer preference for healthier options like Meat Substitutes, rising health consciousness, and convenience offered by online shopping for Fresh and Processed Meat. Despite the slower growth rate, the market is expected to continue expanding due to the strong demand for quality and affordable meat products in the region.

Customer preferences: With the growing popularity of plant-based diets and concerns over the environmental impact of meat production, there has been a rise in demand for alternative protein sources in Eastern Europe. This trend is reflected in the Meat Market within The Food market, as consumers are increasingly opting for plant-based meat substitutes such as tofu, tempeh, and seitan. This shift towards plant-based proteins is also driven by cultural influences, as vegetarian and vegan lifestyles gain momentum in the region. Additionally, the demographic shift towards a more health-conscious and environmentally-aware younger population is further fueling the demand for alternative protein options.

Trends in the market: In Eastern Europe, the Meat Market within The Food market is experiencing a shift towards more sustainable and ethical practices. Consumers are increasingly demanding transparency in the sourcing and production of meat products, leading to a rise in demand for organic and locally sourced options. This trend is likely to continue as consumers become more health-conscious and environmentally aware. Industry stakeholders should prepare for potential changes in regulations and consumer preferences, as well as invest in sustainable and ethical practices to stay competitive in the market.

Local special circumstances: In Eastern Europe, the Meat Market within The Food market is heavily influenced by traditional cultural practices and government regulations. For example, countries such as Poland and Hungary have a strong history of meat production and consumption, with a preference for locally sourced and organic meats. This has led to a niche market for high-quality, specialty meats, such as cured and smoked meats. Additionally, government regulations on food safety and labeling have a significant impact on the Meat Market, as consumers are increasingly concerned about the source and quality of their meat products. This has led to a rise in demand for certified and traceable meat products in the region.

Underlying macroeconomic factors: The Meat Market within The Food market in Eastern Europe is heavily influenced by macroeconomic factors such as the overall economic health of the region and government policies related to the food industry. Countries with stable economies and favorable policies, such as subsidies for meat production, are likely to experience higher market growth compared to those with economic challenges and strict regulations. Additionally, the increasing demand for protein-rich diets and the growing population in the region are driving the demand for meat products, leading to market growth. The rising disposable income in Eastern European countries is also a significant factor contributing to the growth of the Meat Market within The Food market, as consumers are willing to spend more on high-quality and diverse meat products.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

In the past, many cultures considered meat a luxury that could only be enjoyed on special occasions or certain days of the week, while today it is a staple that can be found in nearly all restaurants and many kitchens all over the world. The market value of the meat industry is expected to rise from 897.5 billion U.S. dollars in 2021 to over 1.3 trillion dollars by 2027. In 2022, the United States saw the highest revenue from meat products and sausages, over five billion U.S. dollars more than the second largest meat market in the world, Germany with a revenue of over 33.6 billion U.S. dollars. France, Russia, and Mexico are finishing the top five countries with the biggest revenue from processed meats.