Fresh Fruits - Eastern Europe | Statista Market Forecast

Revenue in the Fresh Fruits market amounts to US$31.42bn in 2024. The market is expected to grow annually by 5.94% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$116bn in 2024).
In relation to total population figures, per person revenues of US$132.10 are generated in 2024.
In the Fresh Fruits market, volume is expected to amount to 10.74bn kg by 2029. The Fresh Fruits market is expected to show a volume growth of 1.3% in 2025.0.
The average volume per person in the Fresh Fruits market is expected to amount to 42.6kg in 2024.

Definition:

The Fresh Fruits market covers all types of fresh fruit that haven't been canned, frozen, dehydrated, or preserved in any way. This market is divided into five submarkets: apples & pears, bananas, berries & grapes, citrus fruits, and other fresh fruits such as peaches, mangos, pineapples, plums, and kiwis.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Apples & pears
Bananas
Berries & grapes
Citrus fruits
Stone and exotic fruits

Processed, dried and frozen fruits
Nuts
Mix cut fruit boxes
Out-of-home consumption

The Fresh Fruits Market in Eastern Europe is experiencing minimal growth, influenced by factors such as changing consumer preferences, seasonal availability, and competition from imported fruits, which challenge local production and impact overall market dynamics.

Customer preferences: Consumers in Eastern Europe are increasingly prioritizing health and sustainability in their food choices, driving a rise in demand for organic and locally-sourced fresh fruits. This shift is influenced by a growing awareness of nutrition and wellness, particularly among younger demographics who favor clean eating and natural products. Additionally, urbanization and busy lifestyles are prompting a preference for convenient packaging and ready-to-eat fruit options, reflecting a blend of traditional values and modern convenience in dietary habits.

Trends in the market: In Eastern Europe, the Fresh Fruits Market is experiencing a surge in demand for organic and locally-sourced produce, driven by consumers' increasing focus on health and sustainability. This trend is particularly pronounced among younger generations who prioritize clean eating and are more conscious of their nutritional choices. Additionally, urbanization is fostering a preference for convenient packaging and ready-to-eat fruit options, blending traditional dietary values with modern lifestyles. For industry stakeholders, these shifts present significant opportunities to innovate product offerings, enhance supply chain transparency, and invest in sustainable practices to meet evolving consumer preferences.

Local special circumstances: In Eastern Europe, the Fresh Fruits Market is shaped by diverse geographical conditions, including fertile plains and varying climates that allow for a wide range of fruit cultivation. Cultural traditions emphasize seasonal and local produce, enhancing the demand for fresh, organic options. Regulatory frameworks promoting sustainability further influence consumer behavior, encouraging eco-friendly farming practices. Additionally, the rise of farmers' markets and community-supported agriculture initiatives reflects a collective shift toward supporting local economies, ultimately driving innovation and engagement in the fresh fruit sector.

Underlying macroeconomic factors: The Fresh Fruits Market in Eastern Europe is significantly influenced by macroeconomic factors such as economic stability, consumer purchasing power, and agricultural policies. As national economies recover and grow, disposable incomes rise, leading to increased demand for high-quality fresh produce. Fiscal policies that support sustainable farming practices and subsidies for local farmers further enhance market potential. Global trends, such as the shift toward healthy eating and organic products, also play a crucial role, while trade agreements facilitate access to international markets. Additionally, inflation and currency fluctuations can impact pricing and availability, affecting consumer choices in the fresh fruit sector.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

The fresh produce department is often counted as being one of the main determinants among consumers when selecting a grocery store. In 2022, the fruit and vegetable market in the U.S. was valued at over 5.8 billion U.S. dollars. In the same year, the sales of fresh fruit made up 45 percent of produce sales in the U.S., making it one of the most lucrative fresh food categories. In order to help drive sales, producers frequently launch in-store marketing campaigns. Ideas range from promoting the healthy benefits of fruit, to offering convenient, value-added snack-size options.