Milk - Eastern Europe

Eastern Europe

Highlights

Revenue in the Milk market amounts to US$11.33bn in 2024. The market is expected to grow annually by 7.88% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$71bn in 2024).
In relation to total population figures, per person revenues of US$47.63 are generated in 2024.
In the Milk market, volume is expected to amount to 6.80bn kg by 2029. The Milk market is expected to show a volume growth of 2.5% in 2025.0.
The average volume per person in the Milk market is expected to amount to 25.5kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Milk market in Eastern Europe is experiencing minimal growth, impacted by factors such as changing consumer preferences and increasing competition from alternative dairy products. However, with rising health awareness and the convenience of online shopping, the market is expected to see a modest growth in the coming years.

Customer preferences: Consumers in Eastern Europe are increasingly demanding organic and sustainable milk products, driven by growing awareness of health and environmental concerns. This trend is expected to continue as consumers place a greater emphasis on nutrition and ethical consumption. Additionally, the rise of plant-based milk alternatives is gaining popularity among younger generations, reflecting changing attitudes towards animal welfare and the environment. As a result, manufacturers are expanding their product portfolios to cater to these evolving consumer preferences.

Trends in the market: In Eastern Europe, the Milk Market of the Dairy Products & Eggs Market within The Food market is experiencing a trend towards organic and locally-sourced milk products. This is driven by increasing consumer demand for healthier and more sustainable options. The use of advanced technology in milk production, such as automated milking systems, is also on the rise. These trends are significant as they reflect a shift towards more conscious and environmentally-friendly consumption habits. However, they may pose challenges for smaller dairy producers who may struggle to keep up with the demand for organic and locally-sourced products.

Local special circumstances: In Eastern Europe, the Milk Market of the Dairy Products & Eggs Market within The Food market is heavily influenced by the region's geographic location and cultural preferences. The cold climate and vast farmlands make it a prime location for dairy farming, leading to a large supply of milk products. Additionally, the strong cultural tradition of dairy consumption in countries like Poland and Russia drives demand for milk and dairy products. Regulatory factors, such as strict quality standards, also play a significant role in shaping the market. These unique factors contribute to the dynamic and thriving milk market in Eastern Europe.

Underlying macroeconomic factors: The Milk Market of the Dairy Products & Eggs Market within The Food market in Eastern Europe is heavily influenced by macroeconomic factors. These include global economic trends, national economic health, fiscal policies, and other financial indicators. Countries with stable economies and favorable fiscal policies are experiencing faster market growth compared to those with economic instability and limited government support. Additionally, the increasing demand for dairy and egg products, driven by a growing population and rising disposable incomes, is also contributing to the growth of the market in the region. Moreover, the increasing awareness about the health benefits of dairy and egg products is further driving market growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.