Soups - Southern Europe | Statista Market Forecast

Revenue in the Soups market amounts to US$4.52bn in 2024. The market is expected to grow annually by 10.04% (CAGR 2024-2029).
In global comparison, most revenue is generated Indonesia (US$10bn in 2024).
In relation to total population figures, per person revenues of US$19.11 are generated in 2024.
In the Soups market, volume is expected to amount to 1.26bn kg by 2029. The Soups market is expected to show a volume growth of 4.1% in 2025.0.
The average volume per person in the Soups market is expected to amount to 4.5kg in 2024.

Definition:

The Soups market covers any type of soup that is ready for consumption immediately after purchase or after heating. These soups require minimal preparation by the consumer and included instant soups that typically come in powdered form and broth or liquid soups that are purchased in prepared form such as tinned soups.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Dehydrated soup
Tinned and other packaged soup
Broth
Canned soups and stews
Fondue soup
Frozen soups, Instant miso soup

Other ready-to-eat meals
Out-of-home consumption

The Soups Market in the Convenience Food Market of Southern Europe is slowly growing, influenced by factors such as consumer preference for convenience and increasing health consciousness. Digital technologies and online services are also playing a role in driving this market's minimal growth rate.

Customer preferences: As consumers in Southern Europe embrace convenience and ease in their meal choices, there has been a notable increase in demand for ready-to-eat soups that offer a balance of nutrition and flavor. This shift is driven by busy lifestyles and a desire for quick and easy meal options. Additionally, there is a growing preference for plant-based and health-conscious soups, reflecting a shift towards healthier eating habits in the region. This trend is further reinforced by the increasing availability of vegetarian and vegan options in the Soups Market of the Convenience Food Market within The Food market market.

Trends in the market: In Southern Europe, the Soups Market of the Convenience Food Market within The Food market is experiencing a shift towards healthier options, with a growing demand for plant-based and low-sodium soups. In addition, there is a trend towards premiumization, with consumers willing to pay more for soups made with high-quality, natural ingredients. This trajectory towards healthier and higher-end soups is significant for industry stakeholders, as it presents opportunities for innovation and differentiation. However, it also poses challenges, as companies must balance these trends with cost considerations and consumer preferences for convenience and affordability. As such, industry players must carefully navigate this evolving market to stay competitive and meet the changing demands of consumers.

Local special circumstances: In Southern Europe, the Soups Market of the Convenience Food Market within The Food market is heavily influenced by the traditional Mediterranean diet, with an emphasis on fresh and healthy ingredients. However, with the increasing busy lifestyles, there is a growing demand for convenient and ready-to-eat options. This has led to the popularity of artisanal and gourmet soups, incorporating local flavors and ingredients. Additionally, strict regulations on food labeling and ingredients in countries like Italy and Spain have influenced the product offerings and marketing strategies of soup brands.

Underlying macroeconomic factors: The Soups Market of the Convenience Food Market within The Food market is influenced by macroeconomic factors such as consumer spending power, economic stability, and government policies. Countries with stable economies and high consumer spending are likely to see a higher demand for convenience food products, including soups. Furthermore, government policies that promote healthy eating and support the growth of the food industry can also have a positive impact on the Soups Market. On the other hand, economic downturns and political instability can lead to a decline in market growth. Additionally, changing consumer preferences and trends in the food industry can also influence the performance of the Soups Market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.