Processed Meat - Southern Europe

Southern Europe

Revenue in the Processed Meat market amounts to US$26.68bn in 2024. The market is expected to grow annually by 4.22% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (US$42bn in 2024).
In relation to total population figures, per person revenues of US$111.90 are generated in 2024.
In the Processed Meat market, volume is expected to amount to 2.77bn kg by 2029. The Processed Meat market is expected to show a volume growth of 1.9% in 2025.
The average volume per person in the Processed Meat market is expected to amount to 10.6kg in 2024.

Key regions: India, China, United Kingdom, Spain, South Korea

Market

Region

Region comparison

Currency

Analyst Opinion

The Processed Meat market in Southern Europe has been seeing a minimal growth rate, influenced by factors such as shifting consumer preferences towards healthier food options, increasing concerns over the environmental impact of meat production, and a rise in vegetarian and vegan diets. This has led to a decline in demand for traditional processed meat products such as ham, bacon, sausages, and cold & roast meat products. However, the market continues to be driven by the convenience and affordability offered by these products, as well as the cultural and culinary traditions of the region. Overall, the market is facing challenges in adapting to changing consumer demands, but there are also opportunities for innovation and diversification in the industry.

Customer preferences: Consumers in Southern Europe are increasingly gravitating towards healthier and more sustainable food options, leading to a decline in the consumption of processed meat. This shift is driven by cultural preferences for fresh and locally-sourced ingredients, as well as concerns about the environmental impact of industrial meat production. Additionally, the rise of flexitarian and vegetarian diets in the region has also contributed to the decrease in processed meat consumption. Such trends highlight a growing awareness and prioritization of health and sustainability among consumers in the region.

Trends in the market: In Southern Europe, the Processed Meat Market of the Meat Market within The Food market is seeing a rise in demand for organic and plant-based alternatives. This trend is driven by increasing health concerns and a growing preference for sustainable and ethical food choices. This shift towards healthier and more environmentally-friendly options is expected to continue, creating opportunities for industry players to innovate and cater to changing consumer preferences. However, this trend also presents challenges for traditional meat producers who may struggle to adapt and compete in this evolving market landscape.

Local special circumstances: In Southern Europe, the Processed Meat Market within the Meat Market of The Food market is heavily influenced by cultural preferences and traditions. For instance, the Mediterranean diet is well-known for its emphasis on fresh fruits, vegetables, and fish, leading to a lower demand for processed meats in this region. Additionally, stringent regulations on food safety and labeling have been implemented in countries like Italy and Spain, affecting the production and distribution of processed meats. These local factors play a significant role in shaping the market dynamics of the Processed Meat Market in Southern Europe, setting it apart from other regions.

Underlying macroeconomic factors: The Processed Meat Market of the Meat Market within The Food market is heavily impacted by macroeconomic factors in Southern Europe. Countries with stable and growing economies, such as Spain, Italy, and Greece, are experiencing higher demand for processed meat products as consumers have more disposable income. On the other hand, countries facing economic challenges, like Portugal, have seen a decline in processed meat consumption due to decreased purchasing power. Additionally, fiscal policies and trade agreements within the European Union can influence the import and export of processed meat products, affecting market growth in the region. The overall economic health of Southern Europe plays a significant role in the performance of the Processed Meat Market, highlighting the importance of monitoring and adapting to macroeconomic trends in this market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.