Spices & Culinary Herbs - Southern Europe

Revenue in the Salt & Other Spices market amounts to US$3.02bn in 2024. The market is expected to grow annually by 7.83% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$11bn in 2024).
In relation to total population figures, per person revenues of US$12.76 are generated in 2024.
In the Salt & Other Spices market, volume is expected to amount to 180.20m kg by 2029. The Salt & Other Spices market is expected to show a volume growth of 4.9% in 2025.0.
The average volume per person in the Salt & Other Spices market is expected to amount to 0.7kg in 2024.

Definition:

The Spices and Culinary Herbs market covers salt, dried seeds, fruits, etc. that are added to food to modify the taste, scent, and color. Examples of culinary herbs include pepper, chilis, curry, parsley, rosemary, and thyme.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Salt, flavor salt
Spices (e.g. black pepper, paprika, cumin, coriander, cinnamon)
Culinary herbs (e.g. basil, parsley, rosemary, oregano

Seasonings
Out-of-home consumption

The Spices & Culinary Herbs Market in Southern Europe is experiencing subdued growth, impacted by various factors such as changing consumer preferences, increasing competition, and economic instability. Despite this, the market continues to see steady growth due to the demand for flavorful and healthy options in the food industry.

Customer preferences: As consumers become more health-conscious, there has been a growing demand for natural and organic spices and herbs in the Sauces & Spices Market within The Food market. This is driven by the rising awareness of the health benefits of these ingredients and the demand for clean label products. Additionally, there is a growing trend towards global flavors and experimentation with new and exotic spices, reflecting the diverse cultural influences in Southern Europe.

Trends in the market: In Southern Europe, the Spices & Culinary Herbs market is experiencing a surge in demand for natural and organic products as consumers become more health-conscious. This trend is driven by a desire for clean labeling and transparency in food production. Additionally, there is a growing interest in ethnic cuisines, leading to an increased demand for specialty spices and herbs. This trend is expected to continue, with industry stakeholders focusing on sustainable sourcing and innovative product offerings to meet the evolving consumer preferences. The use of social media and e-commerce platforms to promote and sell spices and herbs is also on the rise, providing new opportunities for market growth.

Local special circumstances: In Southern Europe, the Spices & Culinary Herbs Market of the Sauces & Spices Market within The Food market is heavily influenced by cultural traditions and culinary preferences. The region's rich history has resulted in a diverse range of spice blends and herb usage, with each country having its own unique flavor profiles. Additionally, stringent regulations on food safety and labeling have a significant impact on the market, with consumers placing a high value on quality and authenticity. Furthermore, the Mediterranean climate and fertile land in this region enable the cultivation of a wide variety of herbs and spices, making it a hub for sourcing and exporting these products.

Underlying macroeconomic factors: The Spices & Culinary Herbs Market of the Sauces & Spices Market within The Food market is impacted by various macroeconomic factors in Southern Europe. The region's economic health and fiscal policies play a major role in determining market performance. Additionally, global economic trends, such as trade agreements and tariffs, can also have a significant impact on the market. Furthermore, consumer preferences and purchasing power can be influenced by macroeconomic factors, leading to shifts in demand for different spices and culinary herbs. Moreover, changes in agricultural policies and weather patterns can affect the availability and pricing of these products. The overall economic stability and growth of Southern European countries will continue to be crucial in shaping the future of the Spices & Culinary Herbs Market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.