Baby Milk & Infant Formula - Southern Europe

Southern Europe

Highlights

Revenue in the Baby Milk & Infant Formula market amounts to US$1.85bn in 2024. The market is expected to grow annually by 4.80% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$17bn in 2024).
In relation to total population figures, per person revenues of US$7.80 are generated in 2024.
In the Baby Milk & Infant Formula market, volume is expected to amount to 83.78m kg by 2029. The Baby Milk & Infant Formula market is expected to show a volume growth of 1.3% in 2025.0.
The average volume per person in the Baby Milk & Infant Formula market is expected to amount to 0.3kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Baby Milk & Infant Formula market in Southern Europe is experiencing minimal growth, influenced by factors such as changing dietary habits, increasing health concerns, and rising competition. Despite this, the market is expected to see steady growth due to the convenience and quality offered by online purchasing options.

Customer preferences: Consumers in Southern Europe are increasingly opting for organic and natural ingredients in baby milk and infant formula products. This trend is driven by a growing awareness of the benefits of a healthy and chemical-free diet for infants. Additionally, there is a preference for locally-produced and traditional products, as well as a focus on sustainability and ethical sourcing. This shift towards more natural and locally-sourced options is also seen in other food categories, indicating a cultural shift towards a more mindful and environmentally-conscious approach to consumption.

Trends in the market: In Southern Europe, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is seeing a shift towards organic and natural options. This trend is driven by the growing concern for the safety and nutritional value of baby food products. There is also a rise in demand for lactose-free and hypoallergenic formula, as more parents become aware of their children's dietary sensitivities. This trend is expected to continue, as consumers prioritize clean labels and transparency in the ingredients used in baby food products. Industry stakeholders should adapt to these changing preferences and invest in research and development to meet the demand for healthier options in the Baby Milk & Infant Formula Market.

Local special circumstances: In Southern Europe, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is highly influenced by cultural norms and traditions. For example, in countries such as Italy and Spain, breastfeeding is heavily encouraged and formula feeding is not as common. This cultural preference has led to a smaller market for baby milk and infant formula compared to other regions. Additionally, strict regulations on the advertising and labeling of these products also impact market dynamics. These factors must be taken into account when entering the Southern European market for baby food.

Underlying macroeconomic factors: The Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is significantly impacted by macroeconomic factors in Southern Europe. The region's economic health, influenced by factors such as GDP growth and unemployment rates, plays a major role in determining consumer spending power and demand for baby milk and infant formula products. Fiscal policies, such as tax rates and subsidies, also have a direct impact on market performance. Additionally, global economic trends, such as trade policies and currency exchange rates, can affect the availability and cost of raw materials for manufacturing these products, ultimately impacting market growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.