Non-Alcoholic Drinks - Southern Europe

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Non-Alcoholic Drinks market amounts to US$38.82bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$46.64bn in 2024.
Revenue, combined amounts to US$85.46bn in 2024.
The revenue, at home is expected to grow annually by 2.94% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$216bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$164.00 are generated in 2024.
In the Non-Alcoholic Drinks market, volume, at home is expected to amount to 46.46bn L by 2024.
Volume, out-of-home is expected to amount to 6.97bn L in 2024.
Volume, combined is expected to amount to 53.43bn L in 2024.
The Non-Alcoholic Drinks market is expected to show a volume growth, at home of 0.7% in 2025.0.
The average volume per person, at home in the Non-Alcoholic Drinks market is expected to amount to 196.30L in 2024.

Definition:

The Non-Alcoholic Drinks market includes all beverages without alcohol. The beverages combined in this market are also often called liquid refreshment beverages (LRB). Not included are Hot Drinks, powdered drink mixes, and syrups.

Structure:

The Non-Alcoholic Drinks market consists of 4 markets:

Bottled Water includes carbonated and non-carbonated water which is sold in bottles or via water dispensers.
Soft Drinks covers water-based Non-Alcoholic Drinks, this market consists of Carbonated Soft Drinks, Non-Carbonated Soft Drinks, and Energy & Sports Drinks.
The Juices market consists of all types of bottled fruit and vegetable juices which contain 100% fruit and/or vegetable juice. The juices market is divided into Orange Juice, Apple Juice, Grapefruit Juice, Pineapple Juice, Grape Juice, and Other Juice, Juice Mixtures & Smoothies.
The Ready-to-Drink (RTD) Coffee & Tea market includes packaged coffee and tea beverages in liquid form, ready for consumption. This market is further split into Ready-to-Drink (RTD) Coffee and Ready-to-Drink (RTD) Tea.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Key players include The Coca-Cola Company, PepsiCo, Red Bull, Danone, and Keurig Dr Pepper.

Mineral Water
Soft Drinks
Fruit and vegetable juice

Hot Drinks
Powdered drink mixes and syrups (e.g. Post-Mix Drinks)

The Non-Alcoholic Drinks market in Southern Europe is experiencing significant growth and development in recent years. Customer preferences in the region are shifting towards healthier beverage options, with a particular focus on natural and organic ingredients. Consumers are becoming more health-conscious and are actively seeking out beverages that are low in sugar, free from artificial additives, and offer functional benefits such as hydration and energy boost. This trend is driven by a growing awareness of the negative health impacts of sugary drinks and a desire for a more balanced lifestyle. As a result, there is a rising demand for products such as herbal teas, flavored water, and natural fruit juices. In addition to health considerations, taste and flavor also play a crucial role in customer preferences. Southern European consumers have a strong appreciation for rich and diverse flavors, and they are increasingly looking for unique and exotic drink options. This has led to an increase in the popularity of drinks such as specialty coffees, flavored sodas, and fruit-infused beverages. One of the key trends in the Non-Alcoholic Drinks market in Southern Europe is the growing popularity of local and artisanal products. Consumers are increasingly seeking out beverages that are produced locally, using traditional methods and high-quality ingredients. This trend is driven by a desire to support local businesses and to experience authentic flavors and tastes. As a result, there has been a rise in the number of small-scale producers and craft beverage brands in the region. Another trend in the market is the increasing demand for convenience and on-the-go options. Busy lifestyles and the rise of e-commerce have led to a growing preference for ready-to-drink beverages that can be easily consumed on the move. This has resulted in the expansion of the ready-to-drink segment, with products such as bottled teas, energy drinks, and functional beverages gaining popularity. In terms of local special circumstances, Southern Europe is known for its strong coffee culture. Coffee is a staple beverage in the region, and it is consumed throughout the day. This has led to a high demand for coffee-based drinks such as espresso, cappuccino, and iced coffee. Furthermore, Southern Europe is also home to a rich tradition of wine production. While the focus of this analysis is on non-alcoholic drinks, it is worth noting that the wine culture in the region has influenced consumer preferences and taste preferences for other beverages as well. Underlying macroeconomic factors such as increasing disposable incomes, urbanization, and changing lifestyles are also contributing to the growth of the Non-Alcoholic Drinks market in Southern Europe. As consumers become more affluent and urbanized, they have greater access to a wider range of beverage options and are more willing to experiment with new products. Overall, the Non-Alcoholic Drinks market in Southern Europe is experiencing a shift towards healthier and more diverse beverage options. Customer preferences for natural and organic ingredients, unique flavors, and convenience are driving the growth and development of the market in the region.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The non-alcoholic beverages industry encompasses liquid refreshment beverages (LRB) such as bottled water, carbonated soft drinks, energy drinks, fruit beverages, ready-to-drink coffee and tea, sports beverages and value-added water. Globally, bottled water is the leading liquid refreshment beverage category, registering more than 76 billion cases in volume sales. Carbonated soft drinks followed in second with a sales volume exceeding 36 billion cases.