DIY & Hardware Store - Southern Europe

In Southern Europe, the revenue generated in the DIY & Hardware Store market reaches a substantial US$95.43bn in 2024.
According to projections, this market segment is anticipated to experience an annual growth rate of 2.82% (CAGR 2024-2029).
When compared to other countries worldwide, it is worth noting that China generates the highest revenue in this market, amounting to a staggering US$785bn in 2024.
To put this into perspective, in Southern Europe, the per-person revenue in the DIY & Hardware Store market is estimated to be approximately US$403.20 in 2024.
In Southern Europe, the DIY & Hardware Store market in Italy is experiencing a surge in demand for sustainable and eco-friendly products.

Definition:

The DIY (Do-It-Yourself) market refers to the retail market for products used in home improvement and repair projects, such as tools, hardware, building materials, and lawn and garden products. These products are marketed to consumers who want to perform home improvement projects on their own rather than hire a professional. The DIY market provides consumers with the materials and tools they need to complete projects ranging from simple repairs to complete renovations, allowing them to save money and express their creativity in their living spaces.

Structure:

The market is divided into seven different segments:

The Paint, Wallpaper & Supplies segment includes products used for interior and exterior decoration, renovation, and protection of residential buildings.
The Tools & Machines segment consist of products used for construction, maintenance, and repair tasks.
The Hardware & Building Materials segment includes a diverse range of products that play an important role in the structure, safety, and functionality of a building.
The Lawn & Garden segment encompasses products that help homeowners and landscapers to create and maintain attractive and functional outdoor living spaces.
The Heating & Cooling segment focuses on produts that help regulate indoor temperatures, ensuring comfort, energy efficiency, and air quality in homes.
The Bathroom Hardware segment includes products designed to enhance the functionality and appearance of bathrooms.
The Floor Covering segment encompasses products that serve to protect the floor, enhance the appearance of the room, provide insulation and comfort, and can add value to a property.

Additional Information:

The market consists of revenue and average revenue per capita data. Per capita figures take into account the whole population. This market includes only B2C (business to consumer) sales. B2B (business to business) sales (e. g., hardware for coffee shops, offices, etc.) are excluded. For more information on the displayed data, click the info button on the right hand side of each box.

Tools such as power tools and hand tools
Hardware such as products related to safety and security
Lawn & Garden such as gardening tools and plant supplies
Heating & Cooling systems such as air conditioners and heaters
Bathroom fixtures such as toilets, faucets, and sinks
Floor Coverings such as parquet panels

Electrical supplies such as power inlets and extension cords
Household appliances such as refrigerators and dishwashers
Hardware services such as preventitive maintenance contracts
Professsional contruction machinery such as cement mixers
Air treatment devices such as purifiers and humidifiers

The DIY & Hardware Store market in Southern Europe is seeing minimal growth, influenced by factors such as the slow economic recovery, fierce competition, and changing consumer preferences towards online shopping. Despite this, the market is driven by the sub-markets of Floor Covering, Paint, Wallpaper & Supplies, Tools & Machines, Hardware & Building Materials, Lawn & Garden, Heating & Cooling, and Bathroom Hardware, which continue to offer convenience and a wide range of products to consumers.

Customer preferences: As the impact of climate change becomes more apparent, consumers in Southern Europe are becoming increasingly focused on sustainable and eco-friendly products. This trend is also reflected in the DIY and Hardware Store market, with a growing demand for environmentally-friendly building materials and tools. In addition, there is a rising interest in DIY projects that promote energy efficiency and reduce carbon footprint, aligning with the cultural emphasis on preserving the natural environment. This shift in preferences is also driven by a younger generation that is more environmentally conscious and values sustainable practices.

Trends in the market: In Southern Europe, the DIY & Hardware Store Market is experiencing a rise in online sales, with consumers turning to e-commerce platforms for their home improvement needs. This trend is expected to continue, as more customers prefer the convenience and affordability of online shopping. For industry stakeholders, this shift towards digital channels presents opportunities to expand their customer base and improve their supply chain efficiencies. However, it also poses challenges in terms of adapting to changing consumer behaviors and investing in technology to meet their needs. Overall, the ongoing digitalization of the market is poised to reshape the competitive landscape and drive further innovation in the DIY & Hardware Store Market in Southern Europe.

Local special circumstances: In Southern Europe, the DIY & Hardware Store market is heavily influenced by the region's strong cultural traditions of DIY home improvements. The market has also been impacted by the economic crisis and resulting budget constraints, leading to a rise in demand for affordable DIY solutions. Additionally, strict building regulations and codes in the region have created a demand for specialized tools and materials, driving the growth of niche DIY stores. These factors result in a unique market dynamic that sets Southern Europe apart from other regions.

Underlying macroeconomic factors: The DIY & Hardware Store Market in Southern Europe is greatly impacted by macroeconomic factors such as consumer spending, real estate market trends, and overall economic stability. As the region continues to recover from the economic downturn, consumer spending on home improvement and renovation projects is expected to increase, driving the demand for DIY and hardware products. Additionally, favorable fiscal policies and investments in infrastructure projects can provide a boost to the construction industry, further driving the demand for DIY and hardware products. However, any economic instability or decrease in consumer spending can have a negative impact on the market's growth potential.

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Building and renovating homes involves general contractors and subcontractors who build new homes and remodel existing homes. Home renovation projects also encompass the remodeling of external structures such as gardens, garages, and lawns. The total U.S. home improvement expenditure amounted to 566 billion U.S. dollars in 2022. Homeowners undertake home improvement to make residential properties more comfortable, upgrade air conditioning and heating systems, waterproof roofs and basements, soundproof rooms, and to extend their homes and boost energy savings.