Rice - Southern Europe | Statista Market Forecast

Revenue in the Rice market amounts to US$4.04bn in 2025. The market is expected to grow annually by 5.41% (CAGR 2025-2030).
In global comparison, most revenue is generated China (US$164bn in 2025).
In relation to total population figures, per person revenues of US$16.99 are generated in 2025.
In the Rice market, volume is expected to amount to 2.15bn kg by 2030. The Rice market is expected to show a volume growth of 1.1% in 2026.
The average volume per person in the Rice market is expected to amount to 8.7kg in 2025.

Definition:

Around the world, rice is a widely farmed and consumed staple food crop. It is a cereal grain that serves as a significant source of fiber, vitamins, and minerals. The Rice market covers several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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White Rice
Brown Rice
Basmati Rice
Jasmine Rice
Arborio Rice
Parboiled Rice
Quick-Cooking Rice

Rice-based ready-to-eat meals
Puffed rice
Coucous
Bulgur
Rice noodles
Out-of-home consumption

The Rice market in The Food market of Southern Europe is experiencing minimal growth, due to factors such as limited consumer awareness and lack of technological advancements in the industry. Despite this, the convenience offered by online services is driving the market's slow growth rate.

Customer preferences: There has been a growing demand for gluten-free and organic rice products in Southern Europe due to the rising health consciousness among consumers. Additionally, the increasing popularity of plant-based diets has also led to a shift towards alternative rice varieties, such as quinoa and wild rice. This trend is further supported by the growing number of health food stores and specialty markets catering to this segment, indicating a shift towards more health-conscious and environmentally sustainable food choices.

Trends in the market: In Southern Europe, the Rice Market of the Bread & Cereal Products Market within The Food market is experiencing a trend towards healthier rice options. Brown rice, wild rice, and organic rice are gaining popularity as consumers become more health-conscious. This trend is significant as it reflects a shift towards more nutritious and sustainable food choices. For industry stakeholders, it presents opportunities to expand their product offerings and cater to the growing demand for healthier rice options. However, it also poses challenges in terms of production and pricing. Overall, the trajectory of this trend is expected to continue, with potential implications for the overall growth of the Rice Market in Southern Europe.

Local special circumstances: In Southern Europe, the Rice Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the Mediterranean diet, which places a strong emphasis on rice as a staple ingredient. Additionally, the region's rich history and cultural traditions have led to a wide variety of rice dishes, each with their own unique flavor. Furthermore, government regulations and trade policies in countries like Italy and Spain have played a significant role in shaping the market, with strict quality standards and protected geographical indications for certain types of rice. These factors contribute to a diverse and competitive market for rice in Southern Europe, with a strong focus on authenticity and sustainability.

Underlying macroeconomic factors: The Rice Market within the Bread & Cereal Products Market of The Food market in Southern Europe is heavily influenced by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other financial indicators. Countries with strong economies and stable fiscal policies tend to have higher demand for rice products, while those with weak economies and unstable policies may see a decline in market performance. Additionally, factors such as changes in consumer preferences, population growth, and trade agreements also play a role in shaping the rice market in the region.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Rice - Southern Europe

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Price

Sales Channels

Global Comparison

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