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Baby Snacks & Others - Southern Europe

Southern Europe
  • Revenue in the Baby Snacks & Others market amounts to US$254.50m in 2024. The market is expected to grow annually by 7.31% (CAGR 2024-2029).
  • In global comparison, most revenue is generated China (US$806m in 2024).
  • In relation to total population figures, per person revenues of US$1.07 are generated in 2024.
  • In the Baby Snacks & Others market, volume is expected to amount to 12.31m kg by 2029. The Baby Snacks & Others market is expected to show a volume growth of 5.6% in 2025.0.
  • The average volume per person in the Baby Snacks & Others market is expected to amount to 0.0kg in 2024.

Definition:

Baby snacks are defined as food products that are easy for infants and young children to chew and swallow. They are often made with simple, wholesome ingredients that provide a balanced supply of nutrients. The Others category includes baby food types that are not covered elsewhere, such as baby desserts.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram). The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption, out-of-home consumption is not included.

For more information on the displayed data, use the info button right next to the boxes.

In-Scope

  • Puffs and snack bars such as Happy Baby Organics Superfood Puffs, Kiddylicious Fruity Puffs, and Kiddylicious Juicy Fruit Bars
  • Biscuits such as Happy Baby Organics Teethers
  • Dried fruit and vegetable snacks
  • Melts such as Kiddylicious Smoothie Melts
  • Baked snacks
  • Baby dessert, such as baby yogurt and baby pudding

Out-Of-Scope

  • Baby cereals, such as Nestlé Cerelac
  • Prepared baby food, such as HiPP baby food jars
  • Infant formula, such as Nestlé LACTOGEN 1 Infant Formula Powder
  • Out-of-home consumption

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Volume

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Price

Most recent update: Sep 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Sep 2024

Source: Statista Market Insights

Analyst Opinion

The Baby Snacks & Others market in Southern Europe is experiencing minimal growth, affected by factors such as changing consumer preferences and economic instability. This has led to a slow growth rate for the overall Baby Food Market, despite the convenience and health awareness driving the digital health market.

Customer preferences:
As the trend towards healthier snacking options continues to grow, consumers in Southern Europe are increasingly seeking out organic and natural baby snacks. This shift is driven by a desire for more nutritious and sustainable choices for their children. Additionally, with the rise of eco-consciousness and the popularity of the Mediterranean diet, there is a growing demand for locally sourced and traditional ingredients in baby snacks. As a result, companies are incorporating these cultural nuances into their product offerings to cater to evolving consumer preferences.

Trends in the market:
In Southern Europe, the Baby Snacks & Others Market of the Baby Food Market within The Food market is seeing a trend towards healthier and more organic options. This is driven by the increasing consumer demand for natural and nutritious snacks, as well as the rise of health-conscious parents. As a result, companies are investing in R&D to develop innovative products that cater to this demand. This trend is expected to continue, with potential implications for industry stakeholders such as increased competition and the need to adapt to changing consumer preferences. Additionally, the rise of e-commerce and online shopping in the region is also contributing to the growth of the Baby Snacks & Others Market, as it allows for easier access to a wider range of products. This trend is likely to continue, with potential implications for industry stakeholders such as the need to invest in e-commerce capabilities and digital marketing strategies to reach a larger customer base.

Local special circumstances:
In Southern Europe, the Baby Snacks & Others Market within the Baby Food Market is heavily influenced by cultural factors. In countries like Italy and Spain, where food is an integral part of the culture, there is a high demand for traditional and homemade baby snacks. This has led to a rise in small, local businesses offering authentic and organic baby snacks. Additionally, strict regulations on the use of additives and preservatives in baby food have resulted in a preference for natural and locally sourced ingredients. These unique cultural preferences have a significant impact on the dynamics of the Baby Snacks & Others Market in Southern Europe.

Underlying macroeconomic factors:
The Baby Snacks & Others Market of the Baby Food Market within The Food market is impacted by macroeconomic factors such as consumer spending patterns, economic stability, and government policies. Countries with strong economic growth and high disposable income levels are likely to see a higher demand for premium baby snacks and other baby food products. On the other hand, regions with economic challenges and limited consumer spending may experience slower market growth. Additionally, favorable government policies that support the growth of the baby food industry, such as subsidies for new parents and investments in early childhood nutrition, can also drive market performance.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

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