Pet Food - Southern Europe

Southern Europe

Revenue in the Pet Food market amounts to US$12.12bn in 2024. The market is expected to grow annually by 7.29% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (US$59,740m in 2024).
In relation to total population figures, per person revenues of US$50.80 are generated in 2024.
In the Pet Food market, volume is expected to amount to 5.12bn kg by 2029. The Pet Food market is expected to show a volume growth of 1.9% in 2025.
The average volume per person in the Pet Food market is expected to amount to 19.7kg in 2024.

Key regions: Russia, Spain, Philippines, United Kingdom, India

Market

Region

Region comparison

Currency

Analyst Opinion

The Pet Food Market in Southern Europe is seeing minimal growth, influenced by factors such as the region's overall sluggish economic performance and consumer preferences shifting towards healthier and more natural pet food options. Despite this, the market is still expected to grow due to the increasing pet ownership and the convenience of online pet food purchases.

Customer preferences: As pet ownership continues to rise in Southern Europe, there has been a noticeable increase in demand for premium and organic pet food products. With a growing focus on health and wellness, pet owners are seeking out options that align with their own dietary preferences and lifestyle choices. This trend has also been influenced by the region's strong cultural connection to animals, with many pet owners considering their furry companions as part of the family. As a result, there has been a surge in the availability of specialty pet food options, catering to specific dietary needs and preferences of both pets and their owners.

Trends in the market: In Southern Europe, the Pet Food market is experiencing a shift towards healthier and more sustainable options, with a growing demand for natural and organic pet food products. This trend is driven by the increasing awareness of pet owners about the importance of nutrition for their pets' overall health and well-being. As a result, companies in the industry are investing in research and development to offer more innovative and high-quality products. This trend is likely to continue, with pet owners becoming more conscious about the ingredients and sourcing of their pet's food. This can have significant implications for industry stakeholders, as it may require them to adapt their strategies and offerings to cater to this growing demand for healthier and more sustainable pet food options.

Local special circumstances: In Southern Europe, the Pet Food Market is heavily influenced by cultural factors. For example, in Italy, there is a strong preference for high-quality and natural ingredients in pet food, with a focus on local and regional products. In Spain, pet humanization is a growing trend, leading to an increase in premium and personalized pet food options. Additionally, strict regulations on pet food labeling and safety in countries like France and Greece contribute to a more competitive market. These unique factors shape the Pet Food Market in Southern Europe and set it apart from other regions.

Underlying macroeconomic factors: The Pet Food Market within The Food market is influenced by macroeconomic factors such as consumer spending, disposable income, and economic stability in Southern Europe. Countries with favorable economic conditions, such as strong consumer spending and disposable income, are experiencing a higher demand for pet food products. Additionally, the growing trend of pet ownership in this region is also driving market growth. However, economic challenges in certain countries, such as high unemployment rates and weak consumer spending, may hinder market growth in the short term. Furthermore, changing consumer preferences towards healthier and natural pet food products are also shaping the market landscape in the region.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.