Convenience Food - Southern Europe

Southern Europe

Highlights

Revenue in the Convenience Food market amounts to US$24.41bn in 2024. The market is expected to grow annually by 7.82% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$154bn in 2024).
In relation to total population figures, per person revenues of US$103.10 are generated in 2024.
In the Convenience Food market, volume is expected to amount to 4.64bn kg by 2029. The Convenience Food market is expected to show a volume growth of 3.4% in 2025.0.
The average volume per person in the Convenience Food market is expected to amount to 17.1kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Convenience Food Market in Southern Europe is experiencing minimal growth, influenced by various factors such as changing consumer preferences, increasing competition, and regulations on food labeling and ingredients. The sub-markets of Ready-to-Eat Meals and Soups also play a role in shaping the overall market. Additionally, the region's cultural emphasis on fresh and homemade meals may impact the growth rate of the Convenience Food Market.

Customer preferences: Convenience food is gaining popularity in Southern Europe due to changing lifestyle factors and growing demand for quick and easy meal options. Busy schedules and increasing urbanization have led consumers to seek out convenient and time-saving food choices, with a focus on healthy and nutritious options. This has resulted in a rise in demand for pre-packaged and ready-to-eat meals, as well as a shift towards online grocery shopping and food delivery services. Additionally, the trend towards healthier eating habits has led to an increase in demand for organic and natural convenience foods, reflecting a growing preference for healthier and more sustainable food choices.

Trends in the market: In Southern Europe, the Convenience Food Market within The Food market is experiencing a surge in demand for healthy, ready-to-eat options. This trend is driven by the increasing health consciousness among consumers, who are seeking convenient and nutritious food choices. As a result, there has been a rise in the availability of fresh, locally-sourced convenience foods in supermarkets and online platforms. This trend is expected to continue, with the potential for an increase in partnerships between convenience food producers and health food companies. These collaborations could lead to the development of more innovative and healthier convenience food options for consumers.

Local special circumstances: In Southern Europe, the Convenience Food Market has seen significant growth due to the region's changing demographics and busy lifestyles. Countries like Spain and Italy have a strong culture of eating out, creating demand for convenient and ready-to-eat meals. In addition, the Mediterranean diet, known for its health benefits, has led to the popularity of Mediterranean-style convenience food options. Furthermore, the region's strict food regulations ensure the quality and safety of convenience food products, boosting consumer trust and driving market growth.

Underlying macroeconomic factors: The Convenience Food Market within The Food market is significantly impacted by macroeconomic factors such as consumer spending power, GDP growth, and inflation rates. Countries with strong economic growth and stable financial policies tend to have higher demand for convenience food products, as consumers have more disposable income and are willing to spend on convenience and indulgence. Additionally, changing lifestyles and busy work schedules have led to an increase in demand for convenient and ready-to-eat food options, further driving the growth of the Convenience Food Market in Southern Europe.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.