Confectionery & Snacks - Southern Europe

Southern Europe

Highlights

Revenue in the Confectionery & Snacks market amounts to US$58.77bn in 2024. The market is expected to grow annually by 5.21% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$135bn in 2024).
In relation to total population figures, per person revenues of US$248.30 are generated in 2024.
In the Confectionery & Snacks market, volume is expected to amount to 8.61bn kg by 2029. The Confectionery & Snacks market is expected to show a volume growth of 1.9% in 2025.0.
The average volume per person in the Confectionery & Snacks market is expected to amount to 33.2kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

In Southern Europe's Food Market, the Confectionery & Snacks sector has seen minimal growth due to factors such as increasing health consciousness, demand for healthier snack options, and competition from other food categories. These sub-markets have impacted the overall market as consumers shift towards healthier choices.

Customer preferences: The pandemic has significantly impacted the Confectionery & Snacks Market within The Food market in Southern Europe, leading to a rise in demand for healthier and functional snacks. Consumers are increasingly seeking out options that offer both indulgence and nutrition, as they prioritize their health and well-being. This trend is driven by the growing awareness of the importance of a balanced diet and the desire for products with natural and clean label ingredients. Additionally, there has been a shift towards online shopping and delivery services for confectionery and snack products, as consumers prioritize convenience and safety amidst the pandemic.

Trends in the market: In Southern Europe, the Confectionery & Snacks Market within The Food market is experiencing a shift towards healthier snacking options. This trend is driven by increasing health consciousness and concerns over obesity rates. As a result, there is a growing demand for snacks made with natural ingredients and free from artificial additives. This trend is expected to continue, with companies investing in research and development of healthier products. This shift towards healthier snacking options presents opportunities for industry stakeholders to tap into a growing market and cater to changing consumer preferences.

Local special circumstances: In Southern Europe, the Confectionery & Snacks Market within The Food market is heavily influenced by the region's rich culinary traditions and cultural preferences. For instance, in countries like Italy and Greece, there is a strong demand for traditional and authentic snacks made with local ingredients. Additionally, strict regulations on food labeling and quality standards in these countries also play a significant role in shaping the market. This creates a unique market dynamic compared to other regions, where taste preferences and regulatory factors may differ.

Underlying macroeconomic factors: The Confectionery & Snacks Market within The Food market in Southern Europe is greatly impacted by macroeconomic factors such as consumer spending, disposable income, and economic stability. As the region continues to recover from the recent economic crisis, consumers are becoming more cautious with their spending, resulting in a shift towards affordable and indulgent snacks. However, with the rise of health-consciousness, there is also a growing demand for healthier snack options. This trend is further fueled by government initiatives promoting healthier eating habits and increased investments in food technology and innovation. Furthermore, the aging population in Southern Europe is also driving the demand for functional and convenient snack options. These factors, along with favorable regulatory environments, are expected to drive the growth of the Confectionery & Snacks Market in the region.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.