Fruits & Nuts - Southern Europe

Southern Europe

Highlights

Revenue in the Fruits & Nuts market amounts to US$57.53bn in 2024. The market is expected to grow annually by 6.08% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$135bn in 2024).
In relation to total population figures, per person revenues of US$243.10 are generated in 2024.
In the Fruits & Nuts market, volume is expected to amount to 21.80bn kg by 2029. The Fruits & Nuts market is expected to show a volume growth of 2.5% in 2025.0.
The average volume per person in the Fruits & Nuts market is expected to amount to 84.5kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Fruits & Nuts Market in Southern Europe is experiencing minimal growth, influenced by factors such as shifting consumer preferences towards healthier options, increased demand for organic products, and concerns regarding sustainability in food production.

Customer preferences: Consumers in Southern Europe are increasingly prioritizing health and wellness, driving a notable shift towards plant-based diets and natural snacks. This trend is reflected in the rising popularity of organic fruits and nuts, as individuals seek products with clean labels and minimal processing. Additionally, younger demographics are more inclined to explore innovative flavors and sustainable sourcing, influenced by cultural movements and environmental awareness. As lifestyle choices evolve, the demand for convenient, nutrient-rich snacks is reshaping the Fruits & Nuts Market landscape.

Trends in the market: In Southern Europe, the Fruits & Nuts Market is experiencing a surge in demand for organic and sustainably sourced products, driven by consumers' heightened focus on health and wellness. As plant-based diets gain popularity, innovative flavors and unique combinations of fruits and nuts are emerging, appealing to younger demographics eager to explore. This shift towards clean labels and minimal processing is prompting industry stakeholders to adapt their sourcing and marketing strategies. Consequently, brands prioritizing transparency and convenience are likely to thrive in this evolving landscape, fostering a more health-conscious consumer base.

Local special circumstances: In Southern Europe, the Fruits & Nuts Market is shaped by a rich agricultural heritage and diverse climate zones, fostering a wide variety of local produce. The Mediterranean diet's emphasis on fresh, seasonal ingredients promotes the consumption of fruits and nuts, particularly among health-conscious consumers. Cultural festivals celebrating regional harvests further enhance community engagement and awareness of local products. Additionally, stringent EU regulations on organic certification bolster consumer trust, encouraging a shift towards sustainable sourcing and driving innovation in product offerings tailored to local tastes.

Underlying macroeconomic factors: The Fruits & Nuts Market in Southern Europe is significantly influenced by macroeconomic factors such as agricultural policies, trade agreements, and consumer spending patterns. A stable national economic environment, characterized by moderate growth rates and low unemployment, supports increased disposable income, allowing consumers to invest in premium fruits and nuts. Additionally, EU agricultural subsidies and trade policies promote regional produce, enhancing competitiveness against imports. Global trends towards sustainability and health consciousness further align with local consumption patterns, driving innovation in organic and specialty products, which cater to evolving consumer preferences and dietary trends.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.