Pasta - Southern Europe

Southern Europe

Highlights

Revenue in the Pasta market amounts to US$9.73bn in 2024. The market is expected to grow annually by 5.90% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$28bn in 2024).
In relation to total population figures, per person revenues of US$41.12 are generated in 2024.
In the Pasta market, volume is expected to amount to 4.52bn kg by 2029. The Pasta market is expected to show a volume growth of 1.5% in 2025.0.
The average volume per person in the Pasta market is expected to amount to 17.8kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

In Southern Europe, the Pasta Market in the Bread & Cereal Products Market within The Food market is experiencing minimal growth, influenced by factors such as changing consumer preferences and increased competition. Despite this, the Pasta Market continues to show steady progress, driven by the convenience and variety offered by online purchasing options.

Customer preferences: The popularity of plant-based diets and the growing demand for sustainable food options have led to a rise in the consumption of alternative pasta products made from legumes, lentils, and quinoa. This shift towards healthier and more environmentally friendly options is also driven by the increasing awareness of the health benefits of these ingredients, as well as a desire to reduce the carbon footprint associated with traditional pasta production.

Trends in the market: In Southern Europe, the Pasta Market within the Bread & Cereal Products Market is experiencing a shift towards healthier options, as consumers become more health-conscious. This trend is driven by the increasing demand for whole grain and gluten-free pastas. Additionally, there is a growing trend of incorporating ethnic flavors and ingredients into traditional pasta dishes, catering to the diverse tastes of consumers. These trends are expected to continue, with potential implications for industry stakeholders such as increased competition and the need for innovative product offerings.

Local special circumstances: In Southern Europe, the Pasta Market of the Bread & Cereal Products Market within The Food market is influenced by the region's rich culinary heritage and strong preferences for traditional, home-cooked meals. This has resulted in a wide range of unique pasta varieties and recipes, catering to different regional tastes. Additionally, the popularity of pasta as a staple food in Southern European diets has led to a high demand for healthy and organic options, with many producers focusing on sustainable and locally-sourced ingredients. These factors contribute to the dynamic and diverse nature of the Pasta Market in Southern Europe.

Underlying macroeconomic factors: The growth of the Pasta Market in Southern Europe is heavily influenced by macroeconomic factors such as consumer spending, import and export policies, and overall economic stability. Countries with strong economic performance and favorable trade policies are experiencing higher demand for pasta products, while regions with economic challenges and trade barriers face slower growth. Additionally, changing dietary preferences and rising health consciousness among consumers are driving the demand for healthier and more diverse pasta options.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.