Processed & Frozen Vegetables - Southern Europe

Southern Europe

Highlights

Revenue in the Processed & Frozen Vegetables market amounts to US$16.46bn in 2024. The market is expected to grow annually by 5.52% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$58bn in 2024).
In relation to total population figures, per person revenues of US$69.55 are generated in 2024.
In the Processed & Frozen Vegetables market, volume is expected to amount to 7.09bn kg by 2029. The Processed & Frozen Vegetables market is expected to show a volume growth of 2.0% in 2025.0.
The average volume per person in the Processed & Frozen Vegetables market is expected to amount to 27.2kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Processed & Frozen Vegetables Market within the Vegetables Market in Southern Europe is experiencing minimal growth, impacted by factors such as changing consumer preferences, fluctuating prices of raw materials, and increasing competition from fresh produce. Despite this, the market is still seeing steady growth due to the convenience and longer shelf life offered by these products.

Customer preferences: In Southern Europe, the Processed & Frozen Vegetables Market of the Vegetables Market within The Food market is witnessing a significant rise in demand for plant-based and vegan food products. This shift is being driven by the increasing awareness of health and environmental benefits associated with plant-based diets. Additionally, there is a growing trend of convenience and time-saving among consumers, leading to a surge in demand for frozen vegetables as convenient meal options. This trend is also being fueled by the changing demographics, with a rise in the number of working individuals and busy lifestyles.

Trends in the market: In Southern Europe, the Processed & Frozen Vegetables Market within The Food market is experiencing a surge in demand for convenient and healthy options. This trend is being driven by changing consumer preferences towards plant-based diets and the need for time-saving solutions. As a result, there is a growing adoption of frozen vegetables and ready-to-eat meals in the region. Additionally, there is a rising demand for organic and non-GMO processed vegetables, reflecting a shift towards more sustainable and natural products. These trends are expected to continue, presenting opportunities for industry stakeholders to tap into the growing market for processed and frozen vegetables in Southern Europe.

Local special circumstances: In Southern Europe, the Processed & Frozen Vegetables Market of the Vegetables Market within The Food market is influenced by the region's rich culinary traditions, with a strong demand for ready-to-eat and convenience products. Additionally, the Mediterranean diet is a key factor in driving the demand for frozen vegetables as a healthy and convenient option. Furthermore, strict regulations regarding food safety and quality standards also play a role in shaping the market dynamics in this region.

Underlying macroeconomic factors: The processed and frozen vegetables market within The Food market in Southern Europe is greatly impacted by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other relevant financial indicators. For instance, countries with stable economies and strong fiscal policies tend to have higher demand for processed and frozen vegetables as consumers have higher disposable incomes and are more likely to invest in convenient and time-saving food options. Additionally, global economic trends, such as the rise of health-consciousness and the demand for sustainable products, are also driving the growth of this market in Southern Europe. Furthermore, the increasing prevalence of chronic diseases and the aging population in the region are creating a greater need for processed and frozen vegetables as they offer a convenient and healthy solution for busy and aging consumers. Overall, the processed and frozen vegetables market in Southern Europe is greatly influenced by macroeconomic factors that impact consumer spending and demand for convenient and healthy food options.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.