Key regions: Philippines, China, United States, South Korea, India
The Margarine Market within the Oils & Fats segment in Southern Europe is witnessing subdued growth, influenced by factors such as shifting consumer preferences towards healthier alternatives, economic constraints, and increasing competition from butter and plant-based spreads.
Customer preferences: Consumers in Southern Europe are gravitating towards plant-based diets, prompting a notable decline in traditional margarine consumption as they seek healthier, more natural alternatives. This trend is particularly pronounced among younger demographics, who prioritize sustainability and clean labels. Additionally, the rise of cooking at home and interest in gourmet food experiences are driving demand for premium spreads, pushing brands to innovate with organic and artisanal options. Cultural influences, such as the Mediterranean diet, further enhance the appeal of olive oil and other healthier fats over margarine.
Trends in the market: In Southern Europe, the margarine market is experiencing a significant shift as consumers increasingly adopt plant-based diets, leading to a decline in traditional margarine consumption. This trend is particularly evident among younger consumers who prioritize sustainability and clean-label products. Additionally, the resurgence of home cooking and gourmet experiences is driving demand for premium, organic, and artisanal spreads. Cultural preferences, influenced by the Mediterranean diet, further promote healthier fats like olive oil over margarine, compelling industry stakeholders to innovate and adapt their product offerings to align with these evolving consumer preferences.
Local special circumstances: In Southern Europe, the margarine market is shaped by a rich culinary heritage that emphasizes fresh, local ingredients, which often places traditional spreads like butter and olive oil at the forefront. The Mediterranean diet's focus on healthy fats influences consumer choices, steering them away from margarine in favor of natural alternatives. Additionally, stringent EU regulations on food labeling and health claims push manufacturers to innovate, creating cleaner, more transparent products. Regional preferences for artisanal and organic items further drive the demand for premium spreads, compelling brands to diversify their offerings.
Underlying macroeconomic factors: The margarine market in Southern Europe is influenced by macroeconomic factors such as the region's economic stability, consumer spending patterns, and agricultural policies. Strong national economies with high disposable incomes encourage consumers to invest in premium products, while fluctuations in global commodity prices affect the cost of raw materials like vegetable oils. Additionally, fiscal policies aimed at promoting health and sustainability can lead to increased demand for healthier spreads, favoring brands that align with these values. Moreover, the region's commitment to environmental sustainability impacts production practices, pushing manufacturers towards eco-friendly sourcing and packaging solutions.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).Modeling approach:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.
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