Processed & Frozen Fruits - Southern Europe

  • Southern Europe
  • Revenue in the Processed & Frozen Fruits market amounts to US$5.14bn in 2024. The market is expected to grow annually by 7.06% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in China (US$10,080m in 2024).
  • In relation to total population figures, per person revenues of US$21.53 are generated in 2024.
  • In the Processed & Frozen Fruits market, volume is expected to amount to 1.40bn kg by 2029. The Processed & Frozen Fruits market is expected to show a volume growth of 2.9% in 2025.
  • The average volume per person in the Processed & Frozen Fruits market is expected to amount to 5.2kg in 2024.

Key regions: Philippines, Canada, India, China, United States

 
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Analyst Opinion

The Processed & Frozen Fruits Market in Southern Europe is experiencing minimal growth due to factors such as a mature market and low consumer demand. Despite this, the market is expected to grow steadily in the coming years, driven by the convenience and health benefits offered by frozen and processed fruits. The Fruits & Nuts Market within The Food market is also contributing to this growth, as consumers become more health-conscious and seek out convenient and nutritious options.

Customer preferences:
In Southern Europe, there has been a growing demand for healthier and more convenient food options, leading to an increase in the consumption of frozen and processed fruits. This trend is driven by a shift towards clean eating habits and a focus on maintaining a balanced diet. Additionally, with busy lifestyles and a rising interest in plant-based diets, consumers are turning to frozen and processed fruits as a quick and easy way to incorporate more fruits into their daily meals.

Trends in the market:
In Southern Europe, there is a growing demand for processed and frozen fruits due to their convenience, longer shelf-life, and availability of a wider variety of fruits all year round. With the increasing health consciousness among consumers, there is also a trend towards using organic and natural frozen fruits, as well as those with no added sugars or preservatives. This trend is expected to continue, driven by the rise in vegan and vegetarian diets, as well as the demand for healthier snacking options. Industry stakeholders can capitalize on this trend by diversifying their product offerings and investing in innovative packaging and distribution methods to cater to the evolving consumer preferences.

Local special circumstances:
In Southern Europe, the Processed & Frozen Fruits Market of the Fruits & Nuts Market within The Food market is heavily influenced by the region's strong agricultural traditions and Mediterranean diet. The use of fresh, locally sourced fruits and nuts in traditional cuisine has led to a high demand for processed and frozen alternatives. Additionally, strict regulations on food safety and quality control have driven the market towards more advanced processing techniques and packaging methods. These factors contribute to the unique flavor profiles and high quality of the region's processed and frozen fruits and nuts.

Underlying macroeconomic factors:
The Processed & Frozen Fruits Market of the Fruits & Nuts Market within The Food market is influenced by macroeconomic factors such as changing consumer preferences, increasing health consciousness, and growing demand for convenience foods. In Southern Europe, the market is also affected by economic trends, including fluctuations in disposable income and consumer spending. Fiscal policies, such as taxes on imported goods, can also impact market performance by affecting the cost of production and distribution. Additionally, the overall economic health of the country, including GDP growth and inflation rates, can influence consumer purchasing power and ultimately impact the demand for processed and frozen fruits.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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