Market Insights Consumer Food Dairy Products & Eggs

Milk - Southern Europe

Southern Europe

Revenue in the Milk market amounts to US$17.66bn in 2024. The market is expected to grow annually by 4.03% (CAGR 2024-2029).
In global comparison, most revenue is generated in India (US$71bn in 2024).
In relation to total population figures, per person revenues of US$74.02 are generated in 2024.
In the Milk market, volume is expected to amount to 12.17bn kg by 2029. The Milk market is expected to show a volume growth of 1.1% in 2025.
The average volume per person in the Milk market is expected to amount to 48.3kg in 2024.

Key regions: Russia, India, Canada, Japan, South Korea

Market

Region

Region comparison

Currency

Analyst Opinion

The Milk Market in Southern Europe is experiencing negligible growth due to various factors, such as declining demand for dairy products, changing dietary preferences, and increasing competition from alternative plant-based products. However, the convenience and health benefits of milk consumption continue to drive the market forward.

Customer preferences: The Southern European market for milk products is witnessing a growing demand for organic and plant-based alternatives, as consumers prioritize health and sustainability. This trend is driven by the region's strong cultural traditions around fresh and locally sourced food, as well as a growing awareness of the environmental impact of animal-based products. Additionally, there is a rising interest in lactose-free and dairy-free options, driven by a growing number of individuals with lactose intolerance or dairy allergies.

Trends in the market: In Southern Europe, the Dairy Products & Eggs Market, particularly the Milk Market, is experiencing a shift towards organic and plant-based milk alternatives as consumers become more health-conscious and environmentally aware. In addition, there is a growing demand for premium and specialty dairy products, such as artisanal cheeses and flavored yogurts. These trends are expected to continue, with a focus on sustainable and ethical production methods. This presents opportunities for industry stakeholders to innovate and diversify their product offerings to cater to changing consumer preferences.

Local special circumstances: In Southern Europe, the Milk Market of the Dairy Products & Eggs Market within The Food market is heavily influenced by cultural preferences and traditions. For example, in Italy and Greece, dairy products such as cheese and yogurt are integral parts of the Mediterranean diet, leading to a high demand for these products. In Spain and Portugal, traditional dairy products like manchego cheese and queijo fresco are popular among consumers. Additionally, regulations on the production and labeling of dairy products vary among countries, creating unique market dynamics.

Underlying macroeconomic factors: The Milk Market within the Dairy Products & Eggs Market in Southern Europe is heavily influenced by macroeconomic factors. The economic health of the region, as well as global economic trends, play a crucial role in shaping the market. Fiscal policies, such as subsidies and taxes, also impact the production and consumption of milk and other dairy products. Additionally, consumer spending power and demand for healthy and nutritious food choices also drive the performance of the milk market in this region.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.