Ready-to-Eat Meals - Southeast Asia

Southeast Asia

Highlights

Revenue in the Ready-to-Eat Meals market amounts to US$24.77bn in 2024. The market is expected to grow annually by 6.14% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$149bn in 2024).
In relation to total population figures, per person revenues of US$35.77 are generated in 2024.
In the Ready-to-Eat Meals market, volume is expected to amount to 5.52bn kg by 2029. The Ready-to-Eat Meals market is expected to show a volume growth of 3.4% in 2025.0.
The average volume per person in the Ready-to-Eat Meals market is expected to amount to 6.9kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Ready-to-Eat Meals Market in Southeast Asia is experiencing minimal growth due to factors such as changing consumer preferences and economic instability. The Convenience Food Market is impacted by the rise in health consciousness and demand for convenient meal options.

Customer preferences: As the convenience food market continues to grow in Southeast Asia, the Ready-to-Eat Meals Market has seen a significant rise in demand for healthier and more nutritious options. This can be attributed to changing dietary preferences and a growing awareness of the importance of a balanced diet. As a result, there has been a surge in the availability of ready-to-eat meals that cater to various dietary needs, such as vegan, gluten-free, and low-sodium options. This trend is also driven by the increasing number of health-conscious consumers who prioritize convenience without compromising on their nutritional needs.

Trends in the market: In Southeast Asia, the Ready-to-Eat Meals Market within the Convenience Food Market is experiencing a surge in demand due to the increasing busy lifestyles of consumers. There is a growing trend of incorporating regional flavors and ingredients in ready-to-eat meals, catering to the diverse palates of the region. This trend has significant implications for industry stakeholders as it requires innovation and adaptation to local tastes. Moreover, the rise of e-commerce and online food delivery services in the region is also driving the growth of the Ready-to-Eat Meals Market, providing convenience and accessibility to consumers. This trend is expected to continue, presenting opportunities for industry players to tap into the growing market.

Local special circumstances: In Southeast Asia, the Ready-to-Eat Meals Market of the Convenience Food Market within The Food market is heavily influenced by the region's diverse cuisine and food culture. For example, in Thailand, the market is dominated by local street food vendors offering a variety of quick and affordable options. In Malaysia, the market is driven by the growing urban population seeking convenience and time-saving solutions, leading to the popularity of online food delivery services. Additionally, regulatory factors such as food safety and labeling standards differ across countries, impacting the availability and variety of ready-to-eat meals in the market.

Underlying macroeconomic factors: The Ready-to-Eat Meals Market of the Convenience Food Market within The Food market in Southeast Asia is greatly impacted by macroeconomic factors such as changes in consumer spending habits, economic growth, and government policies. With the increasing urbanization and rising disposable incomes in the region, there has been a significant shift towards convenience and on-the-go meals, driving the demand for ready-to-eat meals. Additionally, the region's growing tourism industry and busy lifestyle have further contributed to the popularity of these meals. However, factors such as inflation, currency fluctuations, and trade policies can significantly impact the pricing and availability of these meals, ultimately influencing market growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.