Snack Food - Eastern Europe | Statista Market Forecast

Revenue in the Snack Food market amounts to US$15.47bn in 2024. The market is expected to grow annually by 7.50% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$52bn in 2024).
In relation to total population figures, per person revenues of US$65.03 are generated in 2024.
In the Snack Food market, volume is expected to amount to 2.92bn kg by 2029. The Snack Food market is expected to show a volume growth of 2.5% in 2025.0.
The average volume per person in the Snack Food market is expected to amount to 10.8kg in 2024.

Definition:

The Snack Food market covers food products that are typically eaten in between meals or as a quick bite. These meals are frequently created to be portable, simple to prepare, and easy to consume. Snack foods can be either salty or sweet. This market is divided into three submarkets: cookies and crackers, potato chips, tortilla chips, flips, and pretzels.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Potato chips
Extruded and expanded snacks (e.g. Cheetos, Wotsits)
Cookies and crackers
Pretzels

Dried fruit snacks
Nuts
Out-of-home consumption

The Snack Food Market in Eastern Europe is experiencing minimal growth, impacted by factors such as increasing competition among sub-markets like Tortilla Chips and Cookies & Crackers, as well as consumers' shifting preferences towards healthier options. Despite this, convenience and rising health awareness continue to drive the overall market's growth, making it an attractive industry for companies to invest in.

Customer preferences: In Eastern Europe, there has been a noticeable increase in demand for healthier snack options, as consumers become more health-conscious and aware of the impact of their food choices on their well-being. This trend is influenced by cultural values that prioritize wellness and a growing population of health-conscious millennials. As a result, there has been a rise in the availability of organic and natural snacks, as well as a surge in demand for plant-based and functional snacks that cater to specific dietary needs and preferences. This shift in consumer preferences towards healthier snack options is expected to continue to drive growth in the Snack Food Market of the Confectionery & Snacks Market within The Food market.

Trends in the market: In Eastern Europe, the Snack Food Market within the Confectionery & Snacks Market of The Food market is experiencing a shift towards healthier snack options. This trend is driven by increasing health consciousness among consumers, as well as government initiatives promoting healthy eating habits. As a result, there is a growing demand for low-calorie and natural snacks, with a focus on ingredients such as whole grains, fruits, and vegetables. This trend is expected to continue, with potential implications for industry stakeholders to adapt their product offerings and marketing strategies to cater to this evolving consumer preference.

Local special circumstances: In Eastern Europe, the Snack Food Market of the Confectionery & Snacks Market within The Food market is influenced by unique factors such as the region's strong preference for savory snacks, including potato chips and nuts, over sweet treats. This is also driven by cultural influences, as Eastern Europeans tend to prioritize traditional and locally-sourced snacks. Additionally, regulatory restrictions on additives and preservatives in snacks have led to a rise in demand for healthier options, such as organic and natural snacks. These factors contribute to the overall market dynamics and consumption patterns in the region.

Underlying macroeconomic factors: The Snack Food Market of the Confectionery & Snacks Market within The Food market is greatly impacted by macroeconomic factors such as consumer spending, economic stability, and government policies. Countries with strong economic growth and stable consumer spending are seeing a rise in demand for snack foods, while those with economic downturns are witnessing a decline. Additionally, government policies, such as taxes and regulations, can greatly impact the market by affecting production costs and consumer purchasing power. Overall, the performance of the Snack Food Market is heavily influenced by the economic health of a given country.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.