Confectionery & Snacks - Romania

Romania

Highlights

Revenue in the Confectionery & Snacks market amounts to US$8.76bn in 2024. The market is expected to grow annually by 5.24% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$135bn in 2024).
In relation to total population figures, per person revenues of US$446.60 are generated in 2024.
In the Confectionery & Snacks market, volume is expected to amount to 1.50bn kg by 2029. The Confectionery & Snacks market is expected to show a volume growth of 3.0% in 2025.0.
The average volume per person in the Confectionery & Snacks market is expected to amount to 67.8kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Confectionery & Snacks Market in Romania is seeing slow growth due to various factors such as changing consumer preferences, increasing health concerns, and the availability of healthier snack options. However, the convenience and indulgence offered by these products continue to drive demand in the overall Food Market.

Customer preferences: Consumers in Romania are increasingly prioritizing health and wellness, leading to a shift towards healthier and more natural options in the Confectionery & Snacks Market within The Food market. This trend is driven by the growing awareness of the negative effects of processed and sugary snacks. Additionally, the rising popularity of plant-based diets has resulted in a demand for vegan and organic snacks, as consumers seek to align their food choices with their ethical values. This shift towards healthier snacking options is also influenced by the growing focus on personal well-being and self-care, as individuals prioritize physical and mental health in their daily lives.

Trends in the market: In Romania, the Confectionery & Snacks Market within The Food market is experiencing a shift towards healthier snacking options. This trend is driven by increasing health consciousness among consumers and a rise in demand for organic and natural products. Additionally, there is a growing trend of incorporating local and traditional flavors into confectionery products. These trends have significant implications for industry stakeholders, as they must adapt their production and marketing strategies to cater to the changing preferences of consumers. Furthermore, this trend opens up opportunities for collaborations with local farmers and producers, as well as for the development of new and innovative products.

Local special circumstances: In Romania, the Confectionery & Snacks Market within The Food market is heavily influenced by the country's rich culinary culture and strong tradition of indulgent treats. Additionally, the country's geographical location at the crossroads of Eastern and Western Europe has led to a diverse range of flavors and ingredients being incorporated into local confectionery and snack products. The market is also heavily regulated, with strict standards for labeling and ingredients, shaping consumer preferences and driving innovation in the market.

Underlying macroeconomic factors: The Confectionery & Snacks Market within The Food market in Romania is heavily influenced by macroeconomic factors such as consumer spending power, inflation rates, and government policies. The country's stable economic growth, along with a rise in disposable income and changing dietary preferences, has led to an increase in demand for indulgent and convenient snacks. Additionally, the growing tourism industry and rising urbanization have also contributed to the growth of the market. However, fluctuations in exchange rates and rising raw material costs can pose challenges for market players. Overall, the market is expected to continue its upward trend, driven by favorable economic conditions and changing consumer preferences.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.