Bread & Cereal Products - Southern Europe

Revenue in the Bread & Bakery Products market amounts to US$68.08bn in 2024. The market is expected to grow annually by 8.27% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$278bn in 2024).
In relation to total population figures, per person revenues of US$287.60 are generated in 2024.
In the Bread & Bakery Products market, volume is expected to amount to 23.54bn kg by 2029. The Bread & Bakery Products market is expected to show a volume growth of 3.0% in 2025.0.
The average volume per person in the Bread & Bakery Products market is expected to amount to 88.2kg in 2024.

Definition:

The Bread & Cereal Products market covers baked goods made from dough. Dough consists of flour, water, a leavening agent, and other optional ingredients. Cereal products are made from a variety of grains, such as wheat, oats, and rice.

Structure:

The market consists of five different submarkets:

The Bread market covers baked goods made from dough which consist of flour, water, a leavening agent, and other optional ingredients.
The Pasta market covers fresh and dried pasta and noodles made from cereals that are usually used as part of a main meal.
The Rice market covers several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.
The Breakfast Cereals market covers muesli and other grain-based breakfast products such as corn flakes and oats.
The Other Cereal Products market covers other products that are made from cereals, such as flour, baking flour, semolina, couscous, and bulgur.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Fresh bread and bread rolls
Pasta
Rice
Breakfast cereals
Other cereal products (e.g. Flour, couscous, bulgur)

Biscuits
Cookies
Crackers
Cakes
Baby rice cereals and other baby cereals
Ready-to-eat meal based on cereals
Out-of-home consumption

The Bread & Cereal Products Market in Southern Europe is experiencing minimal growth, due to factors such as changing consumer preferences and increasing competition from other food categories. Despite this, the convenience and health benefits offered by these products continue to drive demand, especially in the sub-markets of Breakfast Cereals and Other Cereal Products. However, traditional staples like Bread, Pasta, and Rice are facing challenges in the face of health-conscious consumers and the popularity of alternative grains.

Customer preferences: Consumers in Southern Europe are increasingly seeking healthier and more nutritious options when it comes to bread and cereal products. This has led to a rise in demand for whole grain and gluten-free options, as well as products made with ancient grains such as quinoa and amaranth. The trend towards healthier choices is also reflected in the growing popularity of artisanal and organic bread and cereal products. Additionally, there is a growing interest in plant-based alternatives, as more consumers are adopting vegetarian or vegan diets. These shifts in consumer preferences are driven by a desire for a healthier lifestyle and a growing awareness of the environmental impact of food choices.

Trends in the market: In Southern Europe, the Bread & Cereal Products Market within The Food market is experiencing a shift towards healthier and more sustainable options. This trend is driven by consumer demand for natural and organic products, as well as increasing concerns about the environmental impact of food production. As a result, there has been a rise in the availability of gluten-free, whole grain, and plant-based options in the market. This trajectory is expected to continue, with potential implications for industry stakeholders such as increased competition, the need for innovative product offerings, and the need to adapt to changing consumer preferences.

Local special circumstances: In Southern Europe, the Bread & Cereal Products Market is heavily influenced by the Mediterranean diet, which emphasizes the consumption of whole grains, fruits, vegetables, and olive oil. This cultural preference for healthy and natural ingredients has led to the growth of small-scale, artisanal bakeries and cereal producers. Additionally, the region's strict regulations on food labeling and quality standards have further shaped the market, with consumers seeking out products with high nutritional value and minimal processing. The Mediterranean climate also allows for the production of high-quality wheat and grains, contributing to the overall success of the Bread & Cereal Products Market in Southern Europe.

Underlying macroeconomic factors: The Bread & Cereal Products Market within The Food market in Southern Europe is influenced by macroeconomic factors such as consumer spending, economic growth, and government policies. Countries with strong economic conditions and consumer confidence tend to see higher demand for bread and cereal products, as people have more disposable income to spend on food. Additionally, government policies that support the production and distribution of these products, such as subsidies and trade agreements, can impact market performance. Furthermore, global economic trends, such as fluctuations in commodity prices and currency exchange rates, can also affect the cost of production and ultimately impact the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Diets in high-income countries such as the United States consist of a lot of fats, animal products, sweeteners, and other products in addition to the ever-present food staples such as bread. Despite the comparatively lower share of staples in the food supply of these nations, staples still make up the majority of food intake. For example, consumers in the United States eat quite a lot of bread annually. Bread consumption in the U.S. amounts to 6.64 billion kilograms, or 19.84 kilograms per capita. In addition to bread, Americans consume a sizable amount of cake and pastry goods, namely 8.6 billion kilograms in 2022.