Pasta - EU-27 | Statista Market Forecast

Pasta - EU-27

EU-27

Highlights

Revenue in the Pasta market amounts to US$18.35bn in 2024. The market is expected to grow annually by 3.43% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$28bn in 2024).
In relation to total population figures, per person revenues of US$41.01 are generated in 2024.
In the Pasta market, volume is expected to amount to 7.61bn kg by 2029. The Pasta market is expected to show a volume growth of 1.6% in 2025.0.
The average volume per person in the Pasta market is expected to amount to 15.8kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Pasta Market in the EU-27 is experiencing minimal growth, influenced by factors such as changing consumer preferences, limited innovation, and increasing competition. Despite these challenges, the market is expected to continue growing due to the convenience and variety offered by pasta products.

Customer preferences: Consumers in the EU-27 are gravitating towards pasta as a versatile and convenient meal option, particularly in busy urban areas. This trend is fueled by the rising demand for healthy and quick meal solutions, as well as the increasing popularity of plant-based and gluten-free diets. Additionally, the growing trend of home cooking and experimentation with global cuisines has led to an increase in demand for different types of pasta, such as whole wheat, quinoa, and lentil-based options. This shift towards healthier and more diverse pasta choices is also driven by the growing awareness of sustainability and ethical consumption practices among consumers.

Trends in the market: In the EU-27, the Pasta Market within the Bread & Cereal Products Market is experiencing a shift towards healthier options, with an increasing demand for whole grain and gluten-free options. This trend is driven by consumers' growing health consciousness and desire for more diverse and nutritious food choices. Additionally, there is a rise in the use of e-commerce and online grocery shopping, providing convenience for consumers and presenting an opportunity for pasta manufacturers to expand their reach. These trends highlight the importance for industry stakeholders to invest in research and development to cater to evolving consumer preferences and to adapt to the changing retail landscape.

Local special circumstances: In Italy, the Pasta Market within the Bread & Cereal Products Market is heavily influenced by cultural traditions and preferences. Italian consumers have a strong attachment to authentic, artisanal pasta and prioritize quality and taste over convenience and price. Additionally, the country's strict regulations on pasta production and labeling contribute to its reputation as a premium market for pasta products. These factors drive the demand for high-end pasta varieties and niche products, such as gluten-free and organic options.

Underlying macroeconomic factors: The Pasta Market of the Bread & Cereal Products Market within The Food market is heavily impacted by macroeconomic factors such as global economic trends, national economic health, and fiscal policies. Fluctuations in these areas can greatly affect consumer spending and demand for pasta products. Additionally, factors such as the price of key ingredients, transportation costs, and labor costs can also impact the performance of the market. Countries with stable economies, favorable fiscal policies, and strong investment in the food industry are likely to see growth in the pasta market, while regions with economic challenges may experience slower growth. Furthermore, changes in consumer preferences and dietary trends also play a significant role in shaping the pasta market. As more consumers seek healthier and more convenient food options, the demand for innovative pasta products is expected to rise.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.