Baby Food - Benelux | Statista Market Forecast

Revenue in the Baby Food market amounts to US$565.00m in 2024. The market is expected to grow annually by 4.51% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$20bn in 2024).
In relation to total population figures, per person revenues of US$18.80 are generated in 2024.
In the Baby Food market, volume is expected to amount to 41.06m kg by 2029. The Baby Food market is expected to show a volume growth of 2.0% in 2025.0.
The average volume per person in the Baby Food market is expected to amount to 1.2kg in 2024.

Definition:

The Baby Food market covers specially formulated foods that are intended for infants and small children, most notably in the form of homogenized food preparations. In this market, both supplementary foods (e.g., fruit- and vegetable-based baby food) and infant formula are included.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Homogenized and dietary food preparations for infant feeding
Infant formula
Baby rice cereals and flour for baby meals

Baby care products
Baby beverages
Out-of-home consumption

The Baby Food Market in Benelux is facing negligible growth due to factors such as declining birth rates, increasing health concerns among parents, and competition from homemade baby food options. However, the market is expected to see some growth driven by the convenience and time-saving benefits offered by prepared baby food and the increasing demand for organic and all-natural options. Additionally, the rise in e-commerce and online retailing is also expected to contribute to the market's growth.

Customer preferences: Changing consumer attitudes towards health and wellness are driving demand for organic and natural baby food options in the Benelux region. With a growing focus on sustainable and eco-friendly products, parents are increasingly seeking out environmentally friendly and ethically sourced baby food options. This trend is also influenced by the rise of health-conscious millennials who prioritize transparency and clean labeling in their food choices. As a result, companies are innovating and expanding their product lines to cater to these changing preferences, with a particular emphasis on organic and locally sourced ingredients.

Trends in the market: In the Benelux region, the Baby Food Market is experiencing a shift towards organic and natural products, driven by growing consumer demand for healthier and more sustainable options. This trend is expected to continue, with a growing focus on traceability and transparency in the supply chain. Industry stakeholders will need to adapt their product offerings and marketing strategies to cater to this trend, while also ensuring compliance with strict regulations and standards. Furthermore, there is a rise in online grocery shopping and direct-to-consumer sales, which presents both opportunities and challenges for traditional brick-and-mortar retailers in the region. Overall, these trends highlight the importance of innovation and agility in the Benelux Baby Food Market in order to stay competitive in a rapidly evolving landscape.

Local special circumstances: In the Benelux region, the Baby Food Market in The Food market is heavily influenced by the cultural preference for organic and natural products. This has created a demand for clean label baby food options, with strict regulations in place to ensure product safety and transparency. Additionally, the high disposable income and busy lifestyles of consumers in the region have led to a rise in demand for convenient and on-the-go baby food products, driving innovation in packaging and product formats. These factors make the Benelux market unique and present opportunities for companies to tap into with targeted marketing strategies and product offerings.

Underlying macroeconomic factors: The Baby Food Market in the Benelux region is impacted by macroeconomic factors such as consumer spending, population trends, and government policies. As the region experiences economic growth and rising disposable incomes, there is an increased demand for convenience and healthy food options, driving the growth of the Baby Food Market. Additionally, government initiatives promoting responsible parenting and healthy eating habits have also contributed to the market's growth. However, the market may face challenges due to fluctuating birth rates and changing consumer preferences, highlighting the importance of continuous innovation and adaptation in this competitive market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.