Vegetables - Zimbabwe

Zimbabwe

Highlights

Revenue in the Vegetables market amounts to US$602.50m in 2024. The market is expected to grow annually by 5.18% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$159bn in 2024).
In relation to total population figures, per person revenues of US$35.40 are generated in 2024.
In the Vegetables market, volume is expected to amount to 276.40m kg by 2029. The Vegetables market is expected to show a volume growth of 2.3% in 2025.0.
The average volume per person in the Vegetables market is expected to amount to 14.7kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Vegetables Market in Zimbabwe is currently facing negligible growth, influenced by factors such as fluctuating agricultural conditions, limited access to modern farming techniques, and challenges in distribution channels, which hinder both fresh and processed vegetable availability.

Customer preferences: Consumers in Zimbabwe are increasingly gravitating towards locally sourced and organic vegetables, driven by a growing awareness of health and nutrition. This shift is influenced by cultural practices that emphasize traditional diets rich in fresh produce. Additionally, urbanization and a younger demographic are fostering demand for convenient, ready-to-eat vegetable options. As lifestyles become busier, there's a rising trend for meal kits featuring locally grown vegetables, reflecting a desire for both convenience and sustainability in food choices.

Trends in the market: In Zimbabwe, the Vegetables Market is experiencing a notable shift towards organic and locally sourced produce, spurred by heightened health consciousness among consumers. This trend is reinforced by cultural values that prioritize traditional diets rich in fresh vegetables. Concurrently, urbanization and a youthful population are increasing demand for ready-to-eat and convenient vegetable options. Meal kits featuring local produce are becoming popular, reflecting a blend of convenience and sustainability. These trends hold significant implications for farmers, retailers, and food service providers, necessitating adaptations in sourcing, marketing strategies, and product offerings to meet evolving consumer preferences.

Local special circumstances: In Zimbabwe, the Vegetables Market is shaped by unique local factors such as diverse climatic conditions conducive to a variety of crops and strong community ties that emphasize the importance of local farming. The cultural significance of traditional diets encourages consumers to seek out indigenous vegetables, enhancing demand for unique varieties. Additionally, regulatory support for smallholder farmers fosters a more competitive market landscape. These elements collectively influence consumer behavior, driving a preference for fresh, locally-sourced produce and sustainable farming practices, ultimately transforming the market dynamics.

Underlying macroeconomic factors: The Vegetables Market in Zimbabwe is significantly influenced by macroeconomic factors such as national economic stability, foreign investment trends, and fiscal policies promoting agricultural development. Global economic shifts, including commodity price fluctuations and trade agreements, impact the availability and pricing of inputs for local farmers. Furthermore, government initiatives aimed at enhancing food security and supporting smallholder farmers create a conducive environment for market growth. The rising consumer awareness of health and sustainability also drives demand for fresh produce, while inflationary pressures can affect purchasing power, influencing market dynamics and consumer choices in the sector.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.