Pet Food - Zimbabwe | Statista Market Forecast

Revenue in the Pet Food market amounts to US$18.14m in 2024. The market is expected to grow annually by 6.55% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$60bn in 2024).
In relation to total population figures, per person revenues of US$1.07 are generated in 2024.
In the Pet Food market, volume is expected to amount to 16.02m kg by 2029. The Pet Food market is expected to show a volume growth of 0.6% in 2025.0.
The average volume per person in the Pet Food market is expected to amount to 0.9kg in 2024.

Definition:

The Pet Food market covers food that has been specifically created to meet the nutritional requirements of domesticated animals, including dogs, cats, as well as feed products for other less common house pets such as rodents and reptiles. Various components that supply vital nutrients for the animal’s health and wellness are often included in pet food.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Dog food
Cat food
Food for other house pets (rodents, reptiles, birds etc)

Feeds for farm animals
Pet supplement
Out-of-home consumption

The Pet Food Market in Zimbabwe is facing subdued growth due to factors such as economic instability, limited disposable income, and high costs of imported ingredients. Despite these challenges, the market is still experiencing growth driven by increasing pet ownership and rising demand for premium and organic pet food products.

Customer preferences: As more consumers in Zimbabwe become aware of the health benefits of feeding their pets high-quality food, there has been a growing demand for premium, organic, and natural pet food products. This trend is driven by a shift towards healthier and more sustainable lifestyles, as well as an increased focus on pet well-being. Additionally, with the rise of social media and influencer marketing, pet owners are more likely to seek out the latest trends and recommendations for their furry companions. As a result, there has been a growing presence of niche and specialty pet food brands in the market, catering to specific dietary needs and preferences.

Trends in the market: In Zimbabwe, the Pet Food Market is experiencing a shift towards more natural and organic pet food products, as consumers become increasingly health-conscious and seek out better quality options for their pets. This trend is expected to continue, driven by the rise in pet ownership and the growing awareness of the importance of proper nutrition for pets. Industry stakeholders are adapting to this trend by expanding their product lines and investing in research and development to meet the demand for healthier pet food options. This shift towards natural and organic pet food also has potential implications for the market, such as increased competition and the need for stricter regulations to ensure product safety and quality.

Local special circumstances: In Zimbabwe, the Pet Food market is heavily influenced by the country's economic and political situation. Due to high inflation and currency instability, consumers are increasingly turning to local, affordable brands. With a strong cultural tradition of pet ownership, there is a growing demand for nutritious and accessible pet food options. Limited access to imported products and strict regulatory standards also drive the development of domestic pet food manufacturers.

Underlying macroeconomic factors: The Pet Food Market within The Food market in Zimbabwe is heavily influenced by macroeconomic factors such as the country's overall economic health, global economic trends, and fiscal policies. The performance of the market is also impacted by the country's investment in the food industry and its regulatory environment. Countries with strong economic growth and favorable regulatory environments are experiencing faster market growth compared to regions with economic challenges and limited government support for the food industry. Additionally, the increasing demand for high-quality pet food products, driven by the growing pet ownership and changing consumer preferences, is also a major factor contributing to the growth of the Pet Food Market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.