Fruits & Nuts - Zimbabwe

Zimbabwe

Highlights

Revenue in the Fruits & Nuts market amounts to US$541.80m in 2024. The market is expected to grow annually by 5.23% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$135bn in 2024).
In relation to total population figures, per person revenues of US$31.83 are generated in 2024.
In the Fruits & Nuts market, volume is expected to amount to 116.40m kg by 2029. The Fruits & Nuts market is expected to show a volume growth of 0.9% in 2025.0.
The average volume per person in the Fruits & Nuts market is expected to amount to 6.6kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Fruits & Nuts market in Zimbabwe is experiencing minimal growth, influenced by factors such as fluctuating agricultural conditions, limited access to modern preservation techniques, and increasing competition from imported products, impacting consumer choices and market dynamics.

Customer preferences: In Zimbabwe, there is a notable shift towards organic and locally-sourced fruits and nuts as consumers become more health-conscious and environmentally aware. This trend is influenced by a growing middle class that values sustainability and quality over price, often preferring natural products free from pesticides. Additionally, urbanization is driving demand for convenient, ready-to-eat snack options, leading to innovation in packaging and preservation methods. These evolving preferences reflect a cultural emphasis on health, wellness, and supporting local farmers.

Trends in the market: In Zimbabwe, the Fruits and Nuts market is experiencing a surge in demand for organic and locally-sourced products as health-conscious consumers prioritize quality and sustainability. This trend is propelled by an expanding middle class that favors natural options, free from harmful pesticides. Moreover, urbanization is fostering a need for convenient, ready-to-eat snacks, prompting innovation in packaging and preservation techniques. These shifting consumer preferences underscore a broader cultural focus on wellness and local agricultural support, presenting significant opportunities for industry stakeholders to align their offerings with these values while ensuring sustainable practices.

Local special circumstances: In Zimbabwe, the Fruits and Nuts market is shaped by its diverse climate and rich agricultural heritage, fostering the cultivation of unique local varieties. Cultural traditions emphasize the importance of indigenous foods, enhancing demand for locally-sourced produce. Regulatory frameworks encouraging organic farming practices also play a crucial role in shaping consumer preferences. Furthermore, challenges such as limited infrastructure and economic fluctuations affect supply chains, prompting innovative solutions that prioritize sustainability and local sourcing, ultimately driving market growth.

Underlying macroeconomic factors: The Fruits and Nuts market in Zimbabwe is significantly influenced by macroeconomic factors such as agricultural productivity, foreign exchange rates, and inflationary pressures. The country's economic health, characterized by fluctuations in GDP growth and employment rates, directly impacts consumer purchasing power and demand for fresh produce. Additionally, fiscal policies promoting agricultural investment and incentives for sustainable farming practices are fostering growth. Global trends, such as increased demand for organic and health-conscious foods, further drive local production. However, challenges like limited infrastructure and climate variability present hurdles, necessitating adaptive strategies that strengthen supply chains and enhance market resilience.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.