Fresh Meat - Zimbabwe

Zimbabwe

Highlights

Revenue in the Fresh Meat market amounts to US$626.60m in 2024. The market is expected to grow annually by 6.12% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$261bn in 2024).
In relation to total population figures, per person revenues of US$36.82 are generated in 2024.
In the Fresh Meat market, volume is expected to amount to 73.97m kg by 2029. The Fresh Meat market is expected to show a volume growth of 3.5% in 2025.0.
The average volume per person in the Fresh Meat market is expected to amount to 3.8kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Meat market in Zimbabwe is experiencing minimal growth, influenced by factors such as shifting consumer preferences towards healthier options, increasing competition from alternative protein sources, and challenges in supply chain management. However, with the growing demand for locally sourced and ethically produced meat, the market is expected to see a moderate growth rate in the coming years.

Customer preferences: Amidst the growing health consciousness among consumers, there has been a noticeable shift towards fresh, organic and sustainably sourced meat products in the Fresh Meat Market. This trend is largely influenced by the increasing awareness of the health benefits of consuming ethically raised and chemical-free meat. Additionally, the younger generation's preference for natural and nutritious food options has also contributed to the rising demand for premium quality fresh meat.

Trends in the market: In Zimbabwe, the Fresh Meat Market of the Meat Market within The Food market is experiencing a shift towards more sustainable and ethical meat production methods. This trend is driven by increasing consumer demand for ethically sourced and environmentally-friendly products. As a result, industry stakeholders are investing in technologies such as blockchain to improve transparency in the supply chain. This trajectory towards sustainable and ethical practices is significant for the industry as it can lead to increased consumer trust and loyalty. However, it also poses challenges for smaller players in the market who may struggle to keep up with the investments required.

Local special circumstances: In Zimbabwe, the Fresh Meat Market of the Meat Market within The Food market is heavily influenced by the country's economic and political instability. This has led to a reliance on local, small-scale meat producers as opposed to large commercial farms. Additionally, cultural preferences for certain types of meat, such as beef and goat, drive demand in this market. The lack of strict regulations and infrastructure in the country also allows for the sale of wild game meat, which adds to the unique dynamics of the market. These factors make the Fresh Meat Market in Zimbabwe vastly different from other markets, creating challenges and opportunities for both producers and consumers.

Underlying macroeconomic factors: The Fresh Meat Market of the Meat Market within The Food market in Zimbabwe is heavily influenced by macroeconomic factors such as the country's economic stability, trade policies, and consumer spending patterns. The current global economic climate, with its fluctuations in commodity prices and currency exchange rates, can greatly impact the cost of production and distribution in Zimbabwe. Additionally, the country's national economic health, including inflation rates and unemployment levels, can affect consumer purchasing power and demand for fresh meat. Fiscal policies, such as taxation and import/export regulations, may also contribute to market volatility and impact the overall performance of the Fresh Meat Market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.