Definition:
The food market covers all edible products that are bought and consumed for nutrient-based purposes. The market includes both fresh and processed foods.
Structure:
The market consists of 13 different markets:
Additional Information:
The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), and sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included. The out-of-home revenue data is only shown as a separate box at the market level.
For more information on the displayed data, click the info button on the right side of each box.
Notes: Data was converted from local currencies using average exchange rates of the respective year.
Most recent update: Sep 2024
Source: Statista Market Insights
Most recent update: Sep 2024
Source: Statista Market Insights
Most recent update: Sep 2024
Source: Statista Market Insights
Most recent update: Sep 2024
Source: Statista Market Insights
Most recent update: Sep 2024
Source: Statista Market Insights
Most recent update: Nov 2024
Source: Statista Market Insights
Most recent update: Jul 2024
Source: Statista Market Insights
Most recent update: Jun 2024
Sources: Statista Market Insights, Statista Consumer Insights Global
Most recent update: Sep 2024
Source: Statista Market Insights
The Food market in Zimbabwe is experiencing moderate growth due to several factors, including the increasing adoption of digital technologies, rising health awareness among consumers, and the convenience of online food services. However, the market's growth rate is subdued, likely influenced by factors such as economic instability, limited access to technology, and challenges in supply chain management. Despite these challenges, the market is expected to continue growing as consumers prioritize convenience and healthy food options.
Customer preferences: As the cost of living continues to rise in Zimbabwe, consumers are becoming more price-conscious and are gravitating towards more affordable food options. This has resulted in a rise in demand for locally produced and budget-friendly food products. Additionally, there has been a shift towards healthier food choices, with consumers showing a preference for organic and natural ingredients. This trend is driven by a growing awareness of the benefits of a healthy diet and a desire for sustainable and ethical food practices.
Trends in the market: In Zimbabwe, The Food market industry is experiencing a shift towards locally sourced and organic products, as consumers become more health-conscious and demand sustainable options. This trend is expected to continue, with a focus on promoting small-scale farming and reducing reliance on imported goods. The significance of this trend lies in the potential for economic growth and job creation in the agriculture sector, as well as the potential for improved food security and nutrition for the population. However, it may also pose challenges for larger food companies and retailers who rely on imported goods and may need to adapt their business models. Industry stakeholders should closely monitor and adapt to these trends in order to remain competitive in the evolving market.
Local special circumstances: In Zimbabwe, The Food market is heavily influenced by the country's unique geographical and cultural factors. The landlocked nation's climate and terrain make it challenging for traditional farming practices, leading to a reliance on imported food products. Additionally, Zimbabwe's diverse ethnic groups have varying dietary preferences, creating a diverse market for food products. The country also has strict regulations on food imports, promoting the growth of domestic food manufacturing and processing industries. These factors contribute to a dynamic and competitive food market in Zimbabwe.
Underlying macroeconomic factors: The performance of The Food market in Zimbabwe is heavily influenced by macroeconomic factors such as the country's national economic health, fiscal policies, and global economic trends. Currently, Zimbabwe is facing economic challenges such as high inflation rates and a shortage of foreign currency, which has resulted in a decline in consumer purchasing power and a decrease in overall market demand. Additionally, the country's political instability and limited access to credit have also hindered market growth. However, efforts to improve the country's economic conditions, such as the implementation of fiscal and monetary policies, could potentially stimulate market growth in the future. Furthermore, with a growing population and increasing urbanization, there is a growing demand for affordable and accessible food products, creating potential opportunities for market growth in Zimbabwe.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).Modeling approach:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.Notes: Based on data from IMF, World Bank, UN and Eurostat
Most recent update: Sep 2024
Source: Statista Market Insights