Ready-to-Eat Meals - Zimbabwe

Zimbabwe

Highlights

Revenue in the Ready-to-Eat Meals market amounts to US$268.10m in 2024. The market is expected to grow annually by 8.88% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$149bn in 2024).
In relation to total population figures, per person revenues of US$15.75 are generated in 2024.
In the Ready-to-Eat Meals market, volume is expected to amount to 85.20m kg by 2029. The Ready-to-Eat Meals market is expected to show a volume growth of 1.8% in 2025.0.
The average volume per person in the Ready-to-Eat Meals market is expected to amount to 4.6kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Ready-to-Eat Meals Market in Zimbabwe is experiencing minimal growth due to factors such as low consumer awareness, limited access to digital technologies, and preference for traditional cooking methods. Despite these challenges, the Convenience Food Market is expected to see steady growth driven by changing lifestyles and busy work schedules.

Customer preferences: As consumers in Zimbabwe become more health-conscious, there has been a noticeable increase in demand for healthier and more nutritious ready-to-eat meals. This trend can be attributed to a growing awareness of the importance of a balanced diet and a desire for convenience. Additionally, with the rise of urbanization and busy lifestyles, there is a growing demand for quick and easy meal options, making ready-to-eat meals a popular choice. This shift towards healthier and more convenient food options reflects the changing lifestyles and priorities of consumers in Zimbabwe.

Trends in the market: In Zimbabwe, the Ready-to-Eat Meals Market of the Convenience Food Market within The Food market is experiencing a surge in demand due to the growing urban population and changing consumer lifestyles. This trend is expected to continue as more consumers opt for convenient and time-saving meal options. Additionally, there is a rise in the use of digital platforms for food delivery, as well as the integration of technology in food production and distribution. This has significant implications for industry stakeholders, as it presents opportunities to tap into a growing market and adapt to the changing preferences of consumers. However, it also poses challenges in terms of competition and ensuring quality control in an increasingly digital landscape. Industry players will need to stay ahead of these trends and find innovative ways to cater to the evolving needs of consumers.

Local special circumstances: In Zimbabwe, the Ready-to-Eat Meals Market of the Convenience Food Market within The Food market is influenced by the country's economic instability, which has led to a rise in demand for affordable and convenient food options. Additionally, the country's diverse cultural influences have led to a variety of flavors and meal options in the market, catering to different tastes and preferences. The regulatory environment also plays a role, with strict regulations on food safety and labeling, ensuring quality standards are met. These factors contribute to the unique dynamics of the Ready-to-Eat Meals Market in Zimbabwe.

Underlying macroeconomic factors: The Ready-to-Eat Meals Market of the Convenience Food Market within The Food market in Zimbabwe is also impacted by macroeconomic factors such as the country's economic stability, government policies, and global economic trends. The performance of the market is greatly influenced by the country's GDP growth, inflation rates, and consumer spending patterns. Additionally, the availability of resources and investment in infrastructure also play a critical role in shaping the market. Countries with strong economic growth and supportive policies are likely to experience higher demand for convenience food products, while those with economic challenges may see slower market growth. Moreover, changing dietary preferences, increasing urbanization, and a growing middle-class population are also driving the demand for ready-to-eat meals in the country.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.