Meat - Zimbabwe | Statista Market Forecast

Revenue in the Meat market amounts to US$843.40m in 2024. The market is expected to grow annually by 5.72% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$273bn in 2024).
In relation to total population figures, per person revenues of US$49.55 are generated in 2024.
In the Meat market, volume is expected to amount to 143.80m kg by 2029. The Meat market is expected to show a volume growth of 2.7% in 2025.0.
The average volume per person in the Meat market is expected to amount to 7.5kg in 2024.

Definition:

The Meat market covers animal (both domestic and wild) and non-animal meat that are bought and consumed for nutrient-based purposes.

Structure:

The market consists of 3 different submarkets:

The Fresh Meat market covers meat from both domestic and wild animals that are fresh, chilled, or frozen. This market is divided into five submarkets: beef & veal, pork, mutton & goat, poultry, and other fresh meat.
The Processed Meat market covers all types of meat that has been dried, salted, brined, or smoked. This segment is divided into three subsegments: cold & roast meat products, ham & bacon, sausages.
The Meat Substitutes market covers meat-replacement food items created from vegetarian or vegan components.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Fresh Meat
Processed Meat
Meat Substitutes

Meat-based ready-to-eat meals
Out-of-home consumption

The Meat Market in Zimbabwe has seen minimal growth due to various factors such as low consumer spending, limited access to technology, and lack of awareness about alternative meat options. Despite these challenges, the market is expected to see a gradual increase in demand as consumers become more health-conscious and seek convenience in their food choices. The sub-markets of Fresh Meat, Processed Meat, and Meat Substitutes are all impacted by these factors, with the latter two facing additional challenges of high costs and limited availability in the country.

Customer preferences: As a result of changing cultural attitudes and increasing awareness of the environmental impact of meat consumption, there has been a growing demand for plant-based and alternative protein options in Zimbabwe's Meat Market. This trend is driven by a shift towards more sustainable and ethical food choices, particularly among younger generations. Additionally, the rising health consciousness and concerns over the potential health risks associated with excessive meat consumption have also contributed to the growing popularity of plant-based meats and meat substitutes. This shift towards alternative protein sources is likely to continue as consumers prioritize both their personal health and the health of the planet.

Trends in the market: In Zimbabwe, the Meat Market within The Food market is experiencing a shift towards more sustainable and ethical practices. This trend is driven by consumer demand for healthier and environmentally-friendly options. As a result, there has been an increase in the availability of organic and grass-fed meat products, as well as a push for more humane treatment of animals. This trajectory towards sustainability and ethical production is significant for industry stakeholders as it presents opportunities for differentiation and tapping into the growing demand for conscious consumerism. However, it also poses challenges for smaller players who may struggle to meet the higher standards and costs associated with these practices. As a result, we may see consolidation in the market as larger players with more resources and capabilities are better positioned to capitalize on this trend.

Local special circumstances: In Zimbabwe, the Meat Market within The Food market is heavily influenced by the country's geographical and cultural factors. The country's climate and terrain make it challenging to raise livestock, resulting in a limited supply of meat products. Additionally, traditional cultural practices and beliefs play a significant role in the types of meat consumed, with a strong preference for beef and goat meat over pork and poultry. The government's regulation of the meat industry also affects market dynamics, with strict laws and guidelines in place to ensure food safety and quality. These unique factors make the Meat Market in Zimbabwe distinct from other markets and shape the behavior of consumers and businesses within the industry.

Underlying macroeconomic factors: The Meat Market within The Food market in Zimbabwe is heavily influenced by macroeconomic factors such as the country's overall economic health, global economic trends, fiscal policies, and financial indicators. The stability of the Zimbabwean economy, as well as the purchasing power of its citizens, greatly impacts the demand for meat products. Fluctuations in global food prices and trade policies also play a significant role in the market's performance. Additionally, government policies and investments in the agricultural sector, as well as the availability of resources for meat production, can greatly influence the supply and pricing of meat products in Zimbabwe.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

In the past, many cultures considered meat a luxury that could only be enjoyed on special occasions or certain days of the week, while today it is a staple that can be found in nearly all restaurants and many kitchens all over the world. The market value of the meat industry is expected to rise from 897.5 billion U.S. dollars in 2021 to over 1.3 trillion dollars by 2027. In 2022, the United States saw the highest revenue from meat products and sausages, over five billion U.S. dollars more than the second largest meat market in the world, Germany with a revenue of over 33.6 billion U.S. dollars. France, Russia, and Mexico are finishing the top five countries with the biggest revenue from processed meats.