Bread & Cereal Products - Zimbabwe

Revenue in the Bread & Bakery Products market amounts to US$1.08bn in 2024. The market is expected to grow annually by 11.79% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$278bn in 2024).
In relation to total population figures, per person revenues of US$63.40 are generated in 2024.
In the Bread & Bakery Products market, volume is expected to amount to 541.10m kg by 2029. The Bread & Bakery Products market is expected to show a volume growth of 1.9% in 2025.0.
The average volume per person in the Bread & Bakery Products market is expected to amount to 29.0kg in 2024.

Definition:

The Bread & Cereal Products market covers baked goods made from dough. Dough consists of flour, water, a leavening agent, and other optional ingredients. Cereal products are made from a variety of grains, such as wheat, oats, and rice.

Structure:

The market consists of five different submarkets:

The Bread market covers baked goods made from dough which consist of flour, water, a leavening agent, and other optional ingredients.
The Pasta market covers fresh and dried pasta and noodles made from cereals that are usually used as part of a main meal.
The Rice market covers several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.
The Breakfast Cereals market covers muesli and other grain-based breakfast products such as corn flakes and oats.
The Other Cereal Products market covers other products that are made from cereals, such as flour, baking flour, semolina, couscous, and bulgur.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Fresh bread and bread rolls
Pasta
Rice
Breakfast cereals
Other cereal products (e.g. Flour, couscous, bulgur)

Biscuits
Cookies
Crackers
Cakes
Baby rice cereals and other baby cereals
Ready-to-eat meal based on cereals
Out-of-home consumption

The Bread & Cereal Products Market in Zimbabwe is experiencing mild growth, driven by factors such as increasing demand for convenient and affordable food options, growing health consciousness among consumers, and the adoption of digital technologies in the food industry. Despite the overall growth, challenges such as high production costs and limited access to technology hinder the market's potential for rapid expansion.

Customer preferences: As health and wellness become a top priority for consumers in Zimbabwe, there has been a noticeable increase in demand for gluten-free and organic bread and cereal products. This trend is driven by a growing awareness of the benefits of a healthy and sustainable diet, as well as a rise in health-conscious and environmentally conscious consumer preferences. As a result, manufacturers are incorporating more plant-based and natural ingredients into their products to cater to this evolving consumer demand.

Trends in the market: In Zimbabwe, the Bread & Cereal Products Market within The Food market is experiencing a shift towards healthier options, such as whole grain and gluten-free products. This trend is driven by increasing health awareness and concerns about the impact of processed foods on overall well-being. Additionally, there is a growing demand for locally sourced and sustainable ingredients. These trends are expected to continue as consumers become more health-conscious and environmentally aware. For industry stakeholders, this presents an opportunity to adapt and innovate in order to meet changing consumer preferences and stay competitive in the market.

Local special circumstances: In Zimbabwe, the Bread & Cereal Products Market within The Food market is heavily influenced by the country's economic and political turmoil. The ongoing inflation and currency instability have led to a high demand for affordable staple foods, such as bread and cereal. Additionally, the country's agricultural sector has been affected by droughts and land reforms, leading to fluctuations in supply and prices of these products. These unique local factors have a significant impact on market dynamics, creating challenges and opportunities for both producers and consumers.

Underlying macroeconomic factors: The Bread & Cereal Products Market within The Food market in Zimbabwe is heavily influenced by macroeconomic factors such as economic stability, inflation rates, and government policies. The country's current economic crisis and high inflation rates have led to a decrease in consumer purchasing power and a rise in food prices, negatively affecting the bread & cereal products market. However, the implementation of fiscal policies aimed at stabilizing the economy, such as currency reforms and investment in agriculture, could create opportunities for market growth. Additionally, global economic trends, such as the increasing demand for healthier and organic food options, could also impact the market by driving innovation and product diversification in the bread & cereal products industry.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Diets in high-income countries such as the United States consist of a lot of fats, animal products, sweeteners, and other products in addition to the ever-present food staples such as bread. Despite the comparatively lower share of staples in the food supply of these nations, staples still make up the majority of food intake. For example, consumers in the United States eat quite a lot of bread annually. Bread consumption in the U.S. amounts to 6.64 billion kilograms, or 19.84 kilograms per capita. In addition to bread, Americans consume a sizable amount of cake and pastry goods, namely 8.6 billion kilograms in 2022.