Butter - Zimbabwe | Statista Market Forecast

Revenue in the Butter market amounts to US$17.61m in 2024. The market is expected to grow annually by 4.05% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$7bn in 2024).
In relation to total population figures, per person revenues of US$1.03 are generated in 2024.
In the Butter market, volume is expected to amount to 642.40k kg by 2029. The Butter market is expected to show a volume growth of 0.1% in 2025.0.
The average volume per person in the Butter market is expected to amount to 0.04kg in 2024.

Definition:

Butter is a dairy product made up of several components, such as milk fat, milk proteins, and water. Butter contains a minimum of 80% fat and is widely used in baking and cooking, and as a flavor enhancer for a variety of dishes.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Salted butter
Unsalted butter
Cultured butter
Light butter
Flavored butter

Margarine
Vegetable oils
Other animal fats (e.g. lard)
Clarified butter (Ghee)
Peanut butter
Out-of-home consumption

The Butter Market within the Oils & Fats sector in Zimbabwe is witnessing negligible growth. Factors such as limited consumer awareness, economic challenges, and the preference for margarine are hindering its expansion, affecting overall market dynamics in the food industry.

Customer preferences: In Zimbabwe, there is a discernible shift in consumer preferences towards healthier and more convenient alternatives, impacting the Butter Market within the Oils & Fats sector. As health consciousness grows, particularly among younger demographics, there is an increasing inclination towards plant-based fats and spreads, which are perceived as healthier options. Additionally, urbanization and busy lifestyles are driving demand for quick-to-use products, leading to a decline in traditional butter consumption. Cultural influences, emphasizing cost-effectiveness, further reinforce the preference for margarine over butter, shaping market trends.

Trends in the market: In Zimbabwe, the Butter Market within the Oils & Fats sector is experiencing a significant shift as consumers increasingly prioritize health and convenience. The rising popularity of plant-based alternatives is reshaping preferences, particularly among younger consumers who are leaning towards healthier spreads. This change is further fueled by urbanization and fast-paced lifestyles that favor ready-to-use products. Additionally, cultural factors emphasizing cost-effectiveness are driving a preference for margarine over traditional butter. These trends suggest industry stakeholders must adapt their offerings, focusing on health-oriented products and innovative marketing strategies to remain competitive in a rapidly evolving market.

Local special circumstances: In Zimbabwe, the Butter Market within the Oils & Fats sector is influenced by unique local factors, including its agricultural landscape and economic conditions. The country’s reliance on local dairy farming affects butter production volumes, leading to fluctuations in supply. Cultural preferences for traditional foods are challenged by rising health awareness, prompting shifts towards lower-fat options. Additionally, economic constraints drive consumers to seek affordable alternatives like margarine. Regulatory frameworks around food labeling and health claims further shape product offerings, compelling brands to adapt to consumer demands for transparency and nutrition.

Underlying macroeconomic factors: The Butter Market within the Oils & Fats sector in Zimbabwe is significantly shaped by macroeconomic factors such as national economic health, currency stability, and agricultural policies. Global economic trends, including fluctuations in dairy prices and trade dynamics, influence local production costs and availability. Furthermore, fiscal policies that affect subsidies for local dairy farmers play a crucial role in determining butter supply and pricing. Additionally, inflation rates impact consumer purchasing power, with many opting for more affordable alternatives like margarine, while rising health consciousness drives demand for lower-fat butter options. Overall, these interconnected factors create a complex landscape for market performance.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.