Tomato Ketchup - Zimbabwe | Statista Market Forecast

Revenue in the Tomato Ketchup market amounts to US$16.83m in 2024. The market is expected to grow annually by 9.06% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$6bn in 2024).
In relation to total population figures, per person revenues of US$0.99 are generated in 2024.
In the Tomato Ketchup market, volume is expected to amount to 13.24m kg by 2029. The Tomato Ketchup market is expected to show a volume growth of 2.3% in 2025.0.
The average volume per person in the Tomato Ketchup market is expected to amount to 0.7kg in 2024.

Definition:

The Tomato Ketchup market covers sauces that are largely derived from tomatoes. It is frequently used as the foundation for other sauces as well as a topping or component in many different types of food, including pasta, pizza, and soups.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Tomato ketchup
Tomato-based sauces similar to ketchup
Tomato sauces
Sieved tomatoes
No added sugar tomato ketchup, flavored tomato ketchup

Other sauces (e.g. chutneys, soya sauce, mayonnaise, mustard)
Out-of-home consumption

The Tomato Ketchup market in Zimbabwe is currently experiencing subdued growth due to various factors such as low consumer spending power, limited product innovation, and competition from other condiments. Despite this, the market is expected to grow as digital technologies and online services become more prevalent and consumers become more health-conscious.

Customer preferences: The increasing demand for healthier and more natural food options has led to a rise in demand for organic and all-natural tomato ketchup products in Zimbabwe. This trend is driven by a growing awareness of the benefits of consuming less processed and chemical-free foods. Additionally, there has been a shift towards more convenient and time-saving options, such as single-serve packets and squeeze bottles, reflecting the busy lifestyles of modern consumers.

Trends in the market: In Zimbabwe, there is a growing trend towards healthier eating habits, leading to an increased demand for low-sugar and low-fat options in The Food market. This trend is also reflected in the Tomato Ketchup Market of the Sauces & Spices Market, as consumers are opting for healthier alternatives to traditional ketchup. Additionally, there is a rise in the use of locally sourced ingredients and environmentally sustainable packaging in the food industry. These trends are significant as they cater to the changing consumer preferences and align with global sustainability initiatives. Industry stakeholders must adapt and innovate to meet these demands and stay competitive in the market. Failure to do so could result in losing market share to more innovative and sustainable competitors.

Local special circumstances: In Zimbabwe, the Tomato Ketchup Market of the Sauces & Spices Market within The Food market is influenced by the country's economic and political instability. This has led to fluctuations in the availability and pricing of ingredients, affecting the production and distribution of tomato ketchup. Additionally, cultural preferences for homemade sauces and limited access to refrigeration have hindered the market's growth. Government regulations on imported ingredients and packaging also contribute to the unique challenges faced by the tomato ketchup market in Zimbabwe.

Underlying macroeconomic factors: The Tomato Ketchup Market of the Sauces & Spices Market within The Food market in Zimbabwe is influenced by several macroeconomic factors. Global economic trends, such as changing consumer preferences and increasing demand for convenience foods, impact the market performance. The national economic health, including inflation rates, exchange rates, and unemployment rates, also play a significant role. Fiscal policies, such as taxes and subsidies, can affect production costs and consumer purchasing power. Other relevant financial indicators, such as GDP growth and disposable income, also impact market dynamics. Furthermore, the political stability and government policies in Zimbabwe can impact the market's growth potential.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.